9 Essential Steps For Property Buying Success In 2024

Seizing property opportunities demands strategic action as prices rise, making decisive moves crucial for a favourable purchase. Gain a competitive edge with my proven process honed through years of acquiring exceptional properties.

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A boutique team of local experts, you can trust Unicorn Buyers Agents to find and buy you 'the one' in Sydney.



Dan Sofo, Principal Buyers Agent Sydney

Meet Principal Buyers Agent, Dan Sofo

Dear Sydney property buyer,


In today’s news, it’s hard to ignore the scaremongering headlines about the state of the property market. Inflation is seemingly out of control, interest rates are skyrocketing, and a market crash is looming.


But let’s take a step back and read between the lines. Yes, property listings in Sydney are dropping, but it’s because there’s no forced selling. Property cycles are getting shorter, which means we can expect better times to return sooner rather than later. Owners are simply waiting for the next market upswing in NSW.


So, is this all doom and gloom? Or is it an opportunity in disguise? It all comes down to perspective and research.


As a property expert, I can provide you with the insights and guidance you need to make informed decisions. With my help, you’ll know what to buy, where to buy, and when. Instead of getting caught up in the noise of the news, you can take advantage of the current market and secure your dream property.


So don’t let the headlines discourage you. Let’s work together to make the most of the opportunities available in the Sydney property market.


Unicorn Buyers Agents
On Network 10

Choose the best buyers agent in Sydney

Did you know that finding the best property in Sydney can be a daunting task for most people? With the vast number of real estate professionals representing sellers and pushing for the highest price, it’s easy to feel overwhelmed and unsure of your options.


As a property buyer, you deserve expert guidance that truly looks after your best interests. That’s where my unconventional methods and ‘do what it takes’ attitude come in to play.


By relying on local data and information from a variety of sources, including selling agents, valuers, and vendors themselves, I can provide you with the most accurate and reliable information possible. No spin or media commentary, just hard facts and numbers.


This approach ultimately supports my firm negotiation style, allowing me to achieve the best possible prices and terms for my clients time and time again. So if you’re looking for the best property in Sydney, look no further. Let me help you make the best investment of your lifetime.

Areas We Service

We search and purchase in blue chip and emerging blue chip Sydney suburbs and we are meticulous in our research with a  ‘boots on the ground’ approach to validate each and every purchase. 


Although we buy property all over Sydney, we mostly look after clients wanting to purchase a home or investment in the eastern suburbs and inner west.


Changes to zoning, density, infrastructure and local government policy can alter the appeal and amenity of a home in any location creating both risk and opportunity. 


We always have an eye out for emerging areas – gentrifying streets and suburbs with a bright future that may suit our family buyers  seeking more house for their budget and represent an opportunity for investor clients to build equity faster.

Sydney’s Eastern Suburbs

Sydney’s Eastern Suburbs represent an area of some of the most tightly held real estate in Australia, if not the world. Eastern Suburbs real estate is sought after by local, interstate and international homebuyers and investors. Quite simply, there is more demand than supply of quality property in the East. 

As a Sydney Eastern Suburbs Buyers Agent specialist, my relationships with a vast network of selling agents gives me preferential access to more properties and and superior negotiating power and credibility come deal time.

Sydney’s Inner West

Sydney is dubbed a ‘City of Villages’ for good reason. Geographically we are compact but each area or village very much has its own culture, tribe and its own way of doing business. Sydney’s Inner West is a sprawl of villages within villages and could be described as the organic alt sibling to Sydney’s East and North with an emphasis on craft, creativity and community mindedness.


Inner Westies value relationships and this extends to the property game where we see real state agents take a more human and less transactional approach with buyers and sellers. Our local knowledge and our relationships with local agents give us the edge to find and buy quality Inner West homes.

Sydney’s North Shore

Sydney’s North Shore has two major arterials. One meanders through the bayside suburbs of Kirribilli, Neutral Bay and Mosman on its way to the Northern Beaches. The other leans to the West stretching from Waverton to, Willoughby and Lane Cove, then further on to Killara Pymble and Turramurra. Beyond the mini business districts of North Sydney, Chatswood and St Leonards the Northern suburbs are generally leafy safe enclaves- a mix of traditional homes, townhouses and apartments, with many pockets developing, but at a more sedate pace than many other parts of Sydney. The Sydney Metro NorthWest line is underway and on track to connect many suburbs between the Hills district and the CBD by 2024.


The North side features many beautiful homes but often without the ostentatiousness of the East. We find a substantial number of properties trade quietly off-market and credibility and local relationships are required to have visibility across the everything that might be available to purchase.

Sydney City

Sydney’s Inner City suburbs have always been a vibrant and exciting place to live and since the end of the pandemic much of the City of Sydney LGA is undergoing a renaissance. We are seeing improvements to the quality of life in these suburbs due to upgrades to public transport, cycleways, public/green spaces and planning allowing an increase in diversity of retail, services and food and beverage. Completing multi unit developments are more design focused and more coherent with existing streetscapes.


An abundance of heritage protected terraces and warehouses ensures a diversity of design and when coupled with the high value of land prompts designers to be creative with smaller spaces. We have experienced a renewed interest in city fringe life from clients and are always  buying for singles, couples, young families, and older downsizers looking to return from the suburbs and rejoin the action. The city fringe is no longer a place to work, its a place to live -for all ages and all walks of life. 

Client Testimonials

Dan Sofo was our Buyers Agent during a very hot market period where it was extremely challenging to secure a property. Dan knows his business, he knows real estate agents and how to negotiate with them. Furthermore he is able to snap off-market properties which is a big plus in a competitive market.
Alexandre Girard, Coogee
Dan is a Buyer's Agent and is consummate professional - really knows his stuff - but also a really lovely guy and such a pleasure to work with. He listened, adjusted the brief when necessary and communicated exceptionally well. Worth every cent!
Erin Wilson, Bondi
Plenty of Buyers Agents don't negotiate for their clients - instead they just find properties and make the buyer pay top dollar. Dan cross examines, executes with absolute precision and leaves every last cent not needed to be spent for his clients in their account
Bianca Field, Surry Hills
Anne, Rose Bay
Andrew, Paddington
Emily and Josh, Bondi Junction

The Process To Buy Your Dream Slice Of The Sydney Property Market

When it comes to buying property everyone’s needs are different. My proven process will ensure I find you a property in Sydney that you love. You’ll be delighted with the result.

Discovery Session

We’ll meet to discuss your needs and how I will work to help you. We’ll create a detailed brief together outlining your must-have’s and nice to have and setting your budget.

The Search

You’ll get access to on, off, and pre-market property available to purchase that meets your brief. I’ll share videos and photos and walk you through any property you choose to shortlist.

The appraisal

I apply my stringent 22 point checklists to ensure your purchase is problem-free and co-ordinate contract and strata review, building and pest, and any other reports required.

The negotiation

I’m in your corner to secure your home, on your terms for the lowest possible price I’ll then co-ordinate your solicitor and broker to ensure the transaction is trouble-free, all the way to settlement.

Ready to purchase? Contact me for a no obligation chat.

Get In Touch

8am-6pm Mon – Sat

If you like me and im in a position to help there’s just a bit of paperwork then I get straight to work.

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Your trusted Sydney buyer’s agent

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