Buyers Agent Sydney

Conquer The Competitive Sydney Property Market With A Seasoned Buyers Agent By Your Side


Dan Sofo, Principal Buyers Agent

Meet Dan Sofo, principal buyers agent, and trusted advisor.

You’re about to make one of the biggest decisions of your life — buying a home in Sydney.



It’s a journey that should be exciting, not stressful.


That’s where Unicorn Buyers Agents come in.



As your trusted property buyers agency, we bring the visibility, transparency, and negotiating power you need to make the best choice.



Let’s make this journey together. We’re here to help you turn your Sydney real estate dreams into a reality.



Principal Buyers Agent
Dan Sofo On Network 10

As seen on:

What Sets Our Property
Buying Agency Apart

A Tailored Approach

Your buying journey is unique. We begin by really hearing what you want, then propose the right level of service to deliver you a result.


A Personal Connection

We’re small and proud. When you hire Unicorn Buyers Agents you work directly with Dan every step of the way.


Transparent Deliverables

Transparency is power. Know how we search, find, assess value, and craft our negotiations. Our systems are built on the earned experience of hundreds of deals and hundreds of millions of dollars of property transacted.

Buyers Agent Services


Full Service

Our Search, Appraise, Negotiate option is our complete property buying service.



Property Negotiation

If you’ve already identified properties that you like then this service may suit you.


Bid at Auction

We know the rules, we know the games and we know how to win.



Vendor Advocacy

We help you find the best sales agent to sell your property.


Sydney Areas We Specialise In

As an independent buyers agency, we offer a personalised property buying service in Sydney’s Eastern SuburbsSydney City, Inner West and North Shore. We search and purchase in blue chip and emerging blue chip Sydney suburbs and we are meticulous in our research with a  ‘boots on the ground’ approach to validate each and every purchase. 

Sydney’s Eastern Suburbs, encompassing popular areas such as Paddington, Bondi, Coogee, and Double Bay, are highly coveted by a diverse range of homebuyers and investors, both locally and from interstate and overseas.

The Inner West of Sydney is a vibrant collection of neighborhoods that feel like mini villages within a city. It’s like the cool, artsy sibling to Sydney’s East and North, with suburbs like Enmore, Annandale, Balmain, and Newtown leading the charge. Here, there’s a strong focus on creativity, craftsmanship, and a real sense of community spirit.

Sydney’s North Shore, including charming suburbs like Willoughby, Crows Nest, Lane Cove, and Cammeray, offers a unique charm. Unlike the more showy East, the North Shore boasts many stunning properties that exude elegance sans the flashy glitz. Here, a significant number of homes change hands discreetly off-market, underscoring the importance of credibility and strong local connections for uncovering hidden gems in the real estate market.

Sydney city, encompassing vibrant suburbs like Surry Hills, Potts Point, Darlinghurst, and Redfern, is witnessing a resurgence in popularity among our clients. Whether you’re a single urbanite, a couple seeking city living, a young family wanting city amenities, or an older adult yearning to return to the excitement, we’re constantly on the lookout for properties that cater to your urban lifestyle needs.

Recent Property Buys

Paddington Street, Paddington, Sydney, NSW 2021

Macleay Street, Potts Point, Sydney, NSW 2011

Client Testimonials
Jenny & Stuart
Jenny & Stuart
Morgan and Giselle
Emily and Josh
Sydney Property Investor Testimonial 1
Sonal & Ash
Sydney Property Investor Testimonial 2

Buyers agent Reviews

Dan was absolutely incredible to work with. He is patient, smart, and experienced and knows his stuff when it comes to the inner Sydney property market. As a first home buyer myself I found Dan to be a wealth of knowledge and a huge support during my property search. I wouldn’t hesitate to recommend Dan to anyone who is looking to purchase property in Sydney. Reach out to Dan, you’ll be glad you did.
Ian Murphy, Surry Hills
Dan is very easy to work with and has impressive knowledge of the Sydney market, home values, and what to consider when purchasing a first property, which gave me great peace of mind that I was making a solid financial decision before I purchased. Navigating the complexities of conveyancing, financing, and settlement was also a breeze with his assistance. With Dan’s help, I purchased a great unit well under my original budget and I feel confident that I made the right choice.
Katie D, Rushcutters Bay
Dan is a Buyer's Agent and is consummate professional - really knows his stuff - but also a really lovely guy and such a pleasure to work with. He listened, adjusted the brief when necessary and communicated exceptionally well. Worth every cent!
Erin Wilson, Bondi
"Armed with Dan’s expertise in the field and market I had the confidence to pursue the property, someone to guide me through the legal maze and ensure that the property and conditions of sale were fair. But perhaps, most importantly, an assurance that the long term prospects and potential for improvement of the property would continue to increase in value. I’ll be seeing the New Year in from my top floor balcony, looking out across the city skyline and toasting to Dan who secured me my dream first home! I’ll be grateful for the next 30 years!!"
Rachel Ross, Marrickville
"We engaged Dan through a recommendation from a friend to bid at a critical auction for us as we were nearing the end of our pre-approval period and risking a significant reduction in borrowing capacity. In our particular case, we were lucky that the bidding was focused around our level of affordability but I am confident that Dan's approach kept the bids as low as possible while securing us our property. He was extremely thorough in his research to support the process - both in deciding to take on the job and to inform our expectations so we can set bidding limits that we were comfortable represented the true value of the property to us. We've been in our new family home for a week now and couldn't be happier to be here, for the price we paid. Thank you Dan for helping to make it happen!"
Kellie Adlam, Stanmore
"We recently engaged Dan at Unicorn Buyers Agents to find, negotiate and ultimately purchase our first home. After our initial meeting, Dan understood the position we were in and what we were after. He was regularly in contact providing updates on properties he had viewed on our behalf and within a month we had purchased our first home. His knowledge of the industry is incredible as is his ability to negotiate. Without Dan we would have paid significantly more for our home. We will definitely be using Dan and Unicorn Buyers Agents if we are ever in the market again."
Mike Meletopolou, Hurlstone Park

State Of The Sydney Property Market
with Buyers Agent Dan Sofo

Inflation fears, increasing rates and a tightening lending/credit environment have many convinced that property prices will cool significantly. Others see stability, even growth as immigration returns, and our government announces a homebuyer shared equity scheme, and replaces stamp duty with a digestible annual tax. The only certainty is uncertainty. This is presenting some excellent buying opportunities for those who are prepared and armed with up to the minute data and market sentiment.

Off Market Properties In Sydney – Uncovering The Hidden Truth

‘Off-market properties’ – if you’ve embarked on the house-hunting journey in Sydney, you’ve likely come across the enigmatic phrase. 

Buyers Agent
Frequently Asked Questions

Buying and selling real estate can be complicated. That’s where buyers agents and real estate agents come in.


A real estate agent is a professional who sells properties. Who does a real estate agent represent? The seller. Real estate agents are paid through commission from either the seller or the vendor.


A buyers agent, as you may have guessed, represents the buyer. They act in the buyer’s best interest and help them through the process of securing the property they want.


Learn About Agent Differences

Buyer’s agents generally charge for service like a real estate sales agent ie, a percentage commission. This can make sense if you’re selling a property as the sales agent is incentivised to achieve a higher sales price. This method can make less sense for buyers – paying more commission to your buyers agent the more you pay for your property. In a hotter market such as during 2020- 2021, Unicorn Buyers Agents are often locked in fixed fees, to protect our clients.


This year in a neutral to cooling market as property prices go lower, a percentage-based fee can make sense as buyers may get a pleasant surprise with a lower than expected commission. For maximum flexibility and transparency, we always offer clients the choice to lock in a fixed fee or to hire us on a percentage-based fee.


Learn About Buyer Agent Fees

Anyone who has spent time house-hunting will be familiar with the term ‘off-market’ property. Buyers agents love to communicate their proficiency accessing off-market properties, and for good reason. A prospective buyer agent client’s two most common questions will be i) why would anyone attempt to sell their house without actually putting it on the market, and ii) can you find me an off-market property that I’ll love? There’s more to these obscure opportunities than meets the eye. 


Not all off-market properties are the same and quite a number of homes and investment properties touted as off-market listings are better defined as “pre-market”. There is an agency agreement in place with a selling agent and it is ‘for sale’ however it won’t be advertised via the mainstream channels such as domain.com.au and the local community papers. 


Learn About Off-Market Properties

Many people use buyer’s agents when they’re buying a home to live in, but when it comes to their investment property, most choose to go it alone because there’s less emotion involved. But in many ways, buyer’s agents are even more important when buying an investment property.


A well-connected buyer’s agent can provide off-market opportunities and give the buyer the extra advantage in their search for the right property. Buyer’s agents can help investors identify locations that are not necessarily considered “hot” by using both macro and micro lenses.


Why Investors Need Agents

A good buyer’s agent in Sydney will understand your brief in detail, then tailor their services and fees to your exact needs. This may be as simple as attending an auction to bid on your behalf, or appraising a property you have found, or conducting the entire search campaign all the way from day one to contract settlement.


A top buyers agent will show you the property that ticks your boxes, and sometimes that may be unconventional- but a buyers agent will also show you how an easy low-cost renovation can leave you with the property you dreamed of.


An expert buyers agent will be your voice of reason- guiding you to avoid psychological pitfalls like analysis paralysis, FOMO, buyers remorse and more.


Finally, a good buyers agent will ensure you pay the right price, which means a discount to a comparable property, or ensuring you don’t overpay.


Understand Agent Costs


Connect with principal
buyers agent Dan Sofo

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Your trusted Sydney buyer’s agent

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9 Essential Steps For Property Buying Success In 2024

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9 Essential Steps For Home Buying Success In 2024