Dan Sofo, Principal Buyers Agent
You're about to make one of the biggest decisions of your life - buying property in Sydney.
It’s a journey that should be exciting, not stressful.
That’s where Unicorn Buyers Agents come in.
As your trusted property buyers agency, we bring the visibility, transparency, and negotiating power you need to make the best choice.
Let’s make this journey together.
We’re here to help you turn your Sydney real estate dreams into a reality.
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What Sets Us Apart
A Tailored Approach
Your buying journey is unique. We begin by really hearing what you want, then propose the right level of service to deliver you a result.
A Personal Connection
We’re small and proud. When you hire Unicorn Buyers Agents you work directly with Dan every step of the way.
Transparent Deliverables
Transparency is power. Know how we search, find, assess value, and craft our negotiations. Our systems are built on the earned experience of hundreds of deals and hundreds of millions of dollars of property transacted.
Our Services
01
Full Service
Our Search, Appraise, Negotiate option is our complete property buying service.
02
Property Negotiation
If you’ve already identified properties that you like then this service may suit you.
Recent Property Buys
Recent Reviews
Your questions, answered.
Buying and selling real estate can be complicated. That’s where buyers agents and real estate agents come in.
A real estate agent is a professional who sells properties. Who does a real estate agent represent? The seller. Real estate agents are paid through commission from either the seller or the vendor.
A buyers agent, as you may have guessed, represents the buyer. They act in the buyer’s best interest and help them through the process of securing the property they want.
Buyer’s agents generally charge for service like a real estate sales agent ie, a percentage commission. This can make sense if you’re selling a property as the sales agent is incentivised to achieve a higher sales price. This method can make less sense for buyers – paying more commission to your buyers agent the more you pay for your property. In a hotter market such as during 2020- 2021, Unicorn Buyers Agents are often locked in fixed fees, to protect our clients.
This year in a neutral to cooling market as property prices go lower, a percentage-based fee can make sense as buyers may get a pleasant surprise with a lower than expected commission. For maximum flexibility and transparency, we always offer clients the choice to lock in a fixed fee or to hire us on a percentage-based fee.
Anyone who has spent time house-hunting will be familiar with the term ‘off-market’ property. Buyers agents love to communicate their proficiency accessing off-market properties, and for good reason. A prospective buyer agent client’s two most common questions will be i) why would anyone attempt to sell their house without actually putting it on the market, and ii) can you find me an off-market property that I’ll love? There’s more to these obscure opportunities than meets the eye.
Not all off-market properties are the same and quite a number of homes and investment properties touted as off-market listings are better defined as “pre-market”. There is an agency agreement in place with a selling agent and it is ‘for sale’ however it won’t be advertised via the mainstream channels such as domain.com.au and the local community papers.
Many people use buyer’s agents when they’re buying a home to live in, but when it comes to their investment property, most choose to go it alone because there’s less emotion involved. But in many ways, buyer’s agents are even more important when buying an investment property.
A well-connected buyer’s agent can provide off-market opportunities and give the buyer the extra advantage in their search for the right property. Buyer’s agents can help investors identify locations that are not necessarily considered “hot” by using both macro and micro lenses.
A good buyer’s agent in Sydney will understand your brief in detail, then tailor their services and fees to your exact needs. This may be as simple as attending an auction to bid on your behalf, or appraising a property you have found, or conducting the entire search campaign all the way from day one to contract settlement.
A top buyers agent will show you the property that ticks your boxes, and sometimes that may be unconventional- but a buyers agent will also show you how an easy low-cost renovation can leave you with the property you dreamed of.
An expert buyers agent will be your voice of reason- guiding you to avoid psychological pitfalls like analysis paralysis, FOMO, buyers remorse and more.
Finally, a good buyers agent will ensure you pay the right price, which means a discount to a comparable property, or ensuring you don’t overpay.
Unicorn Buyers Agents Sydney
GET IN TOUCH
Connect with principal
buyers agent Dan Sofo
- (02) 8089 0272
