Vendor Advocacy

How our vendor advocacy service works

If you’re selling your property and want to get the best possible price without any headaches, then you need to hire me as your vendor advocate.


A vendor advocate is like an intermediary, an industry insider who works in your interest to choose the right sales agent to sell your home and protect you from any number of problems that can arise when selling a property.


I negotiate with sales agents every day so I know who’s good.


I’ll shortlist the best candidates, negotiate the fee and ensure the sales agency agreement favours you. Then I’ll oversee the sales campaign offers and negotiations to ensure the agent delivers on their promise to bring you a strong result.


The best part is this service is absolutely free to you.


To find out more, please get in touch.

Vendor Advocacy Service Areas

As an independent buyers agency, we offer a personalised property buying service in Sydney’s Eastern SuburbsSydney City, Inner West and North Shore. We search and purchase in blue chip and emerging blue chip Sydney suburbs and we are meticulous in our research with a  ‘boots on the ground’ approach to validate each and every purchase. 

Eastern Suburbs real estate is sought after by local, interstate and international homebuyers and investors. Eastern Suburbs real estate is sought after by local, interstate and international homebuyers and investors. 

Sydney’s Inner West is a sprawl of villages within villages and could be described as the organic alt sibling to Sydney’s East and North with an emphasis on craft, creativity and community mindedness.

The North Shore features many beautiful homes but often without the ostentatiousness of the East. We find a substantial number of properties trade quietly off-market and credibility and local relationships are required to have visibility across the everything that might be available to purchase.

We have experienced a renewed interest in the Sydney city fringe life from clients and are always buying for singles, couples, young families, and older downsizers looking to return from the suburbs and rejoin the action.

All Service Options


Full service

Our Search, Appraise, Negotiate option is our complete property buying service.



Buyer concierge

If you’ve already identified properties that you like then this service may suit you.


Bid at auction

We know the rules, we know the games and we know how to win.



Vendor advocacy

We help you find the best sales agent to sell your property.



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buyers agent Dan Sofo

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