Sydney Property Buying Guide 2026: Everything You Need to Know

This guide is for anyone buying property in Sydney in 2026 — first home buyers, upsizers, downsizers, investors, and expats. It covers the full journey from finance to settlement, with Sydney-specific detail on auctions, stamp duty, off-market property, due diligence, and the mistakes that cost buyers the most.

Written by Dan Sofo, Director of Unicorn Buyers Agents — Licensed Buyers Agent, PIPA member, REBAA member.
200+ Sydney properties purchased.

Table of Contents

Sydney Property Buying Guide 2026: Everything You Need to Know | Unicorn Buyers Agents

The Sydney Property Market in 2026

Sydney's property market has never been simple, and 2026 is no different. Supply across the inner ring remains structurally constrained — heritage overlays, planning restrictions, and community resistance to density mean that the number of quality properties available in desirable suburbs is not meaningfully growing. Demand, driven by population growth, migration, and the enduring appeal of Sydney's lifestyle suburbs, remains firm.


Several dynamics are shaping the market for buyers right now:


Auction clearance rates in Sydney's Eastern Suburbs, Inner West, and Lower North Shore remain elevated relative to the broader market. These are suburbs where demand consistently outstrips supply and competitive auction fields are the norm, not the exception.


Off-market activity is significant. A meaningful proportion of quality inner-Sydney stock trades without a public listing — through selling agents' networks, buyers agent databases, and direct vendor approaches. Buyers relying solely on Domain and realestate.com.au are working from an incomplete picture of what's available.


Rezoning under TOD and LMR policies is creating both opportunity and risk. The NSW Government's Transport Oriented Development and Low and Medium Rise housing policies are increasing permissible density around certain train stations and across low-density residential zones. Properties in affected areas may have significant development upside — or in some cases, reduced amenity as neighbouring sites redevelop. Understanding the planning context of any property you're considering is more important than ever.


The price guide problem. Underquoting remains a structural feature of the Sydney auction market. Agents are legally required to advertise within 10% of their Estimated Selling Price — but enforcement is inconsistent, and buyers regularly see properties sell 15–30% above guide. Independent price research is essential.

Step 1 Get your finances in order

Nothing in a Sydney property search moves forward productively without finance clarity. Get this right first — before you look at a single property.


Pre-Approval

A formal pre-approval (also called conditional approval or approval in principle) tells you how much a lender is willing to lend you, subject to valuation and final checks. It is not a guarantee of finance, but it gives you a realistic borrowing ceiling and the credibility to move quickly when you find the right property.


Pre-approvals typically last 90 days. In a fast-moving market, having one ready before you start seriously inspecting is not optional — it's the baseline.


Understand Your Real Borrowing Capacity

Your borrowing capacity depends on income, liabilities, expenses, and the lender's assessment rate (which is typically 3% above the actual interest rate, as a buffer). Different lenders assess income differently — particularly if you are self-employed, on a variable income, or receiving foreign-sourced income. A broker who can access multiple lenders will find you a more accurate picture than going directly to one bank.


Budget for Costs Beyond the Purchase Price

The purchase price is not what you pay. Budget for:

  • Stamp duty (Transfer Duty) — the largest additional cost; see the costs section below
  • Legal/conveyancing fees — typically $1,500–$3,000 for a standard residential purchase
  • Building and pest inspection — $500–$1,000 per property inspected
  • Strata inspection report — $200–$400 for apartments and strata titles
  • Lenders Mortgage Insurance (LMI) — if your deposit is less than 20%, typically added to the loan
  • Loan establishment fees — varies by lender
  • Moving costs and immediate renovation or repairs

Rule of thumb: Budget an additional 4%–6% of the purchase price to cover all transaction costs. On a $2 million purchase, that's $80,000–$120,000 on top of the price itself — a figure that catches many buyers off guard.

Get a Mortgage Broker, Not Just a Banker

A mortgage broker has access to dozens of lenders and can find the product and structure that suits your specific circumstances. For self-employed buyers, investors with complex income, and expats, specialist brokers are particularly valuable. We can refer you to brokers we trust if needed.


Step 2 Define your brief

A vague brief produces a vague search. The more clearly you can articulate what you need, the more efficiently you find it. This applies whether you're searching independently or working with a buyers agent.


Location First

Sydney is a city of micro-markets. A suburb boundary, a school catchment line, or a flight path contour can move values significantly. Rather than starting with a list of suburbs, start with the lifestyle, commute, and community considerations that actually drive your decision — then identify which suburbs deliver them within your budget.


Key questions to answer early:

  • Which school catchments matter (if applicable)?
  • What is the maximum acceptable commute, and by what mode?
  • Are there specific lifestyle anchors — proximity to coast, village strips, parks?
  • What level of noise, density, or development activity is acceptable?

Property Type and Configuration

House vs apartment vs terrace vs semi-detached is not just a preference question — it is a financial one. In Sydney's inner suburbs, houses and semis sit on land that drives long-term capital growth independently of the dwelling. Apartments offer a lower entry price but the quality of the strata, building age, and ongoing levies can significantly affect the investment case. Be specific about what you need, not just what you want.


Must-Haves vs Nice-To-Haves

Make a short list of genuine non-negotiables (minimum bedrooms, parking, outdoor space, accessibility). Everything else is a preference, not a filter. Buyers who treat too many criteria as non-negotiable eliminate properties they would actually love — and extend their search unnecessarily.


Budget Discipline

Set a ceiling and hold it. Sydney auctions are emotionally charged environments where buyers regularly exceed their budgets in the heat of competition. Deciding in advance — not on the day — what the maximum is, and having someone else enforce it on your behalf, is one of the most valuable things a buyers agent does.


Step 3 Understand how Sydney's market works

Sydney has some features that differ meaningfully from other Australian property markets — and from the assumptions buyers bring from overseas or other states. Understanding them before you start searching saves you significant time, money, and frustration.


It’s an Auction-Dominated Market

In Sydney's inner suburbs, the majority of desirable properties sell by public auction. Auctions are unconditional — once the hammer falls, you are committed, with no cooling-off period and no finance or building clauses to protect you. This means all your due diligence — building and pest, strata report, contract review, and finance approval — must be completed before auction day, not after.


Attending auctions as a spectator before you need to bid is one of the most useful things you can do early in a search. Watch how auctioneers manage the room, how bidding progresses, and what strategies other bidders use. It demystifies a process that many first-time buyers find intimidating.


Underquoting Is Real

Price guides in Sydney do not reliably predict selling prices. NSW law requires agents to advertise within 10% of their Estimated Selling Price — but enforcement is patchy and guides routinely underrepresent where properties will actually sell. Build your own comparable sales analysis for every property you are seriously considering. Do not rely on the agent's guide. See our full auction reality and underquoting guide for a step-by-step price-check method.


Off-Market Is Significant

A substantial portion of quality inner-Sydney property never appears on Domain or realestate.com.au. It trades through selling agents' networks — to buyers agents with established relationships and registered databases of motivated buyers. If your search is limited to public listings, you are working from an incomplete market. See our off-market property guide for detail on how this works.


You Are Competing Against Buyers Agents

At an inner-Sydney open home on a Saturday morning, look around you. A significant proportion of the people inspecting are buyers agents — professionals acting on behalf of clients who aren't there. You are not just competing against other individual buyers; you are competing against people who do this every day, know the selling agents personally, and understand the sales process from the inside. That is the competitive context for Sydney's most desirable properties.


The Selling Agent Works for the Vendor

Selling agents are skilled, personable professionals. They are also legally obligated to act in the vendor's interest — which means extracting the highest possible price from you. The information they share is selected with that objective in mind. Independent price intelligence and professional representation are the buyer's equivalents.


Step 4 Run your search
Step 5 Due diligence

Due diligence is what separates a confident purchase from a costly mistake. It is the process of systematically verifying that the property you want to buy is what it appears to be — structurally, legally, and financially.


The critical timing issue in Sydney: because most inner-city properties sell at auction — unconditionally, with no cooling-off period — all due diligence must be completed before you bid. Not after. If you win at auction and then discover a structural problem, you own it.


Building and Pest Inspection

Essential for houses, semis, and terraces — and advisable for older strata properties. A qualified building inspector identifies structural defects, water damage, drainage issues, and pest activity (timber pest — termites and borers). The inspection takes 1–2 hours and the report is typically delivered same or next day.


Know what's a deal-breaker vs what's normal: older Sydney terrace houses will almost always have some damp, some minor cracking, and some deferred maintenance. The question is whether issues are manageable and priced-in, or whether they signal structural risk that changes the investment case.


Strata Inspection Report

For apartments and townhouses. A strata report reviews the owners corporation's financial records, meeting minutes, insurance, outstanding levies, and any known or pending defects. Look specifically for:

  • Adequacy of the sinking fund (capital works fund) — a depleted fund means future special levies
  • Any outstanding or anticipated major works (facade, roof, waterproofing, lifts)
  • History of disputes or litigation within the strata
  • By-laws that may affect how you intend to use the property (pets, renovations, short-term letting)
  • Levy amounts and any arrears by other lot owners

Contract and Title Review

Your solicitor or conveyancer reviews the contract of sale, title searches, and any planning or encumbrance issues. In NSW, the vendor's solicitor prepares the contract — it is drafted in the vendor's interest. Your solicitor reviews it in yours, identifies any non-standard conditions, and may negotiate amendments before exchange.


Additional Checks Depending on Property

  • Structural engineer's report — for properties with significant visible cracking or non-standard construction
  • Swimming pool compliance — mandatory for pools; non-compliance is a liability that passes to the buyer
  • Drainage and sewerage diagrams — relevant for properties with rear lane access or potential development
  • Planning certificate (Section 10.7) — confirms zoning, applicable planning controls, and any known infrastructure proposals affecting the property

The due diligence cost question. Buyers sometimes hesitate to spend $600–$1,200 on due diligence for a property they might not buy. The alternative — not knowing — is far more expensive. Budget for due diligence as a cost of searching, not a cost of buying, and you'll approach it correctly.

Step 6 Negotiation and making an offer

Most Sydney buyers significantly underestimate how much skill is involved in negotiation — and overestimate how well they are likely to do it themselves. The person on the other side of the table does this for a living, every week, in the same suburb, with the same properties.


Private Treaty Negotiation

When a property is not going to auction, it is sold by private treaty — a price and terms agreed between buyer and seller, typically through the selling agent. Private treaty negotiation requires:


  • Accurate price knowledge — knowing what comparable properties have actually sold for, not what agents say they sold for. This is your anchor.
  • Understanding of campaign dynamics — is the property new to market, or has it been sitting? Is the vendor motivated? Has a previous sale fallen through? Each context calls for a different approach.
  • Timing — experienced buyers agents understand the selling agent's process: when vendors are most receptive, when campaigns are building, and when making an offer will be heard versus ignored.
  • Terms, not just price — sometimes a slightly lower offer wins over a higher one because the settlement period, deposit structure, or conditions suit the vendor better. This is leverage most buyers don't know to use.

Pre-Auction Offers

It is sometimes possible to make a pre-auction offer that the vendor accepts — cutting the campaign short. This requires the offer to be compelling enough that the vendor prefers certainty over the potential upside of auction competition. Pre-auction offers are typically unconditional and must be accompanied by completed due diligence. They work when executed correctly and are a tool buyers agents use regularly. Individual buyers attempting pre-auction offers without experience often signal their ceiling too early and simply set the floor for auction day.

"Dan's professional networks within the real estate community ensured a seat at the negotiating table as pre-auction offers were made whilst I completed my due diligence." — Rachel Ross, client
Step 7 Buying at auction

Sydney's auction culture is unlike almost anywhere else in Australia. Inner-city clearance rates are consistently high, emotional competition is real, and auctioneers are expert at managing crowd dynamics to drive prices higher. For buyers who haven't been through it, auction day can be a disorienting experience. For those who have — or who have professional representation — it is manageable.


Before Auction Day

  • Finance formally approved (not just pre-approved) — you are buying unconditionally
  • Building and pest inspection completed and reviewed
  • Strata report reviewed (if applicable)
  • Contract reviewed and any amendments negotiated with your solicitor
  • Deposit funds available — typically 10% of the purchase price, payable immediately if you win
  • Identification confirmed with the selling agent for registration purposes
  • Your maximum bid decided — in advance, not on the day

Bidding Strategy

There are multiple auction bidding strategies, and the right one depends on the property, the likely competition, the auctioneer's style, and the feel of the room on the day. Confident, early, decisive bidding often deters competition. Tentative bidding invites others in. Specific bid increments can signal different things to the auctioneer and competing bidders.


The single most important thing: know your maximum before you walk in, and don't exceed it. Auction adrenaline is real. More buyers overpay at auction than in any other purchase context.


If the Property Passes In

If bidding doesn't reach the vendor's reserve, the property is passed in. The highest bidder typically has first right to negotiate privately with the vendor immediately after the auction. This is often where well-prepared buyers — who have done their due diligence and know their number — can secure a good outcome without the competition of the auction room.


Bidding on Someone Else’s Behalf

A buyers agent can bid at auction on your behalf with a pre-agreed maximum authority. This removes you from the emotional environment of the room, eliminates the risk of impulse bidding beyond your ceiling, and puts an experienced professional in the role. Unicorn Buyers Agents only accepts auction briefs on properties we assess as winnable at a price that makes sense for the client.


See our full auction guide for a detailed walkthrough of Sydney's auction process and underquoting.


Step 8 Exchange and cooling off

What Exchange Means

Exchange is the moment both parties sign the contract and the deposit is paid — typically 10% of the purchase price. From this point, the agreement is binding on both parties. The property is off the market. You are committed to purchase on the agreed terms.


The Cooling-Off Period

For private treaty purchases in NSW, buyers have a five business day cooling-off period after exchange during which they can withdraw from the contract — forfeiting 0.25% of the purchase price. This gives buyers a window to complete finance and final due diligence if needed.


There is no cooling-off period for purchases at auction, or where the buyer has provided a 66W certificate waiving the cooling-off period (which buyers sometimes offer to make their offer more attractive to the vendor). This is why all due diligence and finance must be done before auction day.


The Deposit

The standard deposit in NSW is 10% of the purchase price, paid at exchange. If you withdraw outside a valid cooling-off period, you lose the deposit. Confirm with your solicitor and broker that funds are available to exchange — particularly if you are selling a property simultaneously.


Step 9 Settlement

Settlement is when ownership legally transfers and the balance of the purchase price is paid. In NSW, the standard settlement period is 42 days (six weeks) after exchange, though this is negotiable.


What happens between exchange and settlement

  • Your lender arranges formal valuation and final loan approval
  • Stamp duty is paid to Revenue NSW (now typically done through your solicitor)
  • Your solicitor prepares for settlement — final searches, adjustment of council rates and water charges
  • You arrange building insurance from exchange date (most lenders require this)
  • You conduct a pre-settlement inspection — typically in the 48 hours before settlement — to confirm the property is in the same condition as at purchase

Pre-Settlement Inspection

The pre-settlement inspection is your last opportunity to identify any issues before you take possession. Check that all inclusions listed in the contract are present (fixtures, fittings, appliances), that the property is in substantially the same condition as when you purchased it, and that any agreed repairs have been completed. Raise any concerns with your solicitor before settlement — not after.


Settlement Day

In NSW, settlement now typically happens electronically through the PEXA platform. Your solicitor attends the electronic settlement on your behalf. When settlement completes, the balance of the purchase price is transferred, the title registers in your name, and the agent releases the keys. You can take possession.



The Full Cost of Buying in Sydney


Most buyers focus on the purchase price. The full cost of buying in Sydney is significantly higher. Here is a complete breakdown for a $2 million purchase by an owner-occupier (non-first-home-buyer):


Cost Estimated amount Notes
Purchase price $2,000,000
Stamp duty (Transfer Duty) ~$95,090 NSW sliding scale; verify with Revenue NSW calculator
Legal/conveyancing fees $1,500–$3,000 Varies by solicitor and transaction complexity
Building and pest inspection $600–$1,000 Per property — budget for multiple inspections during search
Strata report $200–$400 Apartments and strata titles only
Loan establishment fees $500–$1,000 Varies by lender; some waived
Lenders Mortgage Insurance $0 (with 20% deposit) Applies if deposit is less than 20%; can be significant
Building insurance $1,500–$3,000/yr Required from exchange date
Moving costs $1,000–$5,000 Depends on volume and distance
Total additional costs ~$100,000–$110,000 Approximately 5% of purchase price

Stamp duty note: NSW stamp duty is one of the highest property transaction taxes in Australia. For a $1 million property it is approximately $40,090. For a $3 million property, approximately $150,490. Use the Revenue NSW transfer duty calculator for a precise figure — it moves with thresholds and is subject to change.


First Home Buyer Guide: Grants and Concessions in NSW (2026)

NSW offers meaningful assistance to eligible first home buyers. Here is a plain-English summary of the main schemes in 2026. Always verify current eligibility thresholds directly with Revenue NSW, as these are subject to legislative change.


First Home Buyers Assistance Scheme (Stamp Duty Concession)

Eligible first home buyers purchasing an existing property or new home are exempt from stamp duty on purchases up to $800,000. A partial concession applies between $800,000 and $1,000,000. For new homes, the threshold is higher — full exemption up to $800,000 with a taper to $1,000,000.


This is the most financially significant concession available to first home buyers in NSW — worth up to approximately $30,000 in stamp duty savings at the threshold.


First Home Owner Grant (FHOG)

A $10,000 grant available to eligible first home buyers purchasing or building a new home with a total value of up to $600,000. It does not apply to existing homes. Application is made through your lender or directly with Revenue NSW.


First Home Guarantee (Federal)

Under the Federal Government's Home Guarantee Scheme, eligible first home buyers can purchase with as little as a 5% deposit without paying Lenders Mortgage Insurance — the federal government guarantees the remaining amount. Places are limited and income thresholds apply. Your broker can advise on eligibility and apply on your behalf.


Shared Equity Home Buyer Helper

A NSW Government scheme where the government co-contributes to your property purchase in exchange for an equity share — reducing the amount you need to borrow. Targeted at key workers, single parents, and older singles. Eligibility criteria and available allocations apply.

Important: All schemes have specific eligibility criteria around residency, prior property ownership, income, and property type. The thresholds change periodically. Confirm your eligibility with Revenue NSW and your solicitor before relying on any concession in your budgeting.


The Most Common Mistakes Sydney Buyers Make

  • Starting the search before finance is in order. Falling in love with a property you can't move on quickly — or can't actually afford — is expensive and demoralising. Finance first, always.
  • Relying on the agent's price guide. In Sydney's auction market, price guides are a starting point for your own research — not a reliable indicator of where a property will sell. Build your own comparable sales analysis for every property you are seriously pursuing.
  • Skipping or delaying due diligence. Because most Sydney properties sell at auction, due diligence has to happen before you bid. Buyers who wait until they're emotionally committed to a property to order the building inspection are doing it backwards — and sometimes choose to proceed despite what the report finds.
  • Letting emotion drive the auction bidding. Deciding your maximum bid in the room, on the day, under competitive pressure, is how buyers consistently overpay. The maximum must be set in advance — rationally, not emotionally.
  • Ignoring the street and the surrounding context. The property matters, but the street matters more. A great house on a poor street, near a development site, under a flight path, or adjacent to a noisy arterial road will underperform. Sydney's micro-markets are granular — a buyers agent who knows them block by block is invaluable here.
  • Treating a long search as normal. If you have been searching for more than six months without success, the brief, the budget, or the approach isn't working. Something needs to change. A buyers agent can diagnose and correct this quickly.
  • Buying the first property that works. Search fatigue is real, especially in a competitive market. Buyers who have been searching for months sometimes purchase a property not because it's right but because they're exhausted. A buyers agent provides the objectivity to distinguish a good purchase from a desperate one.
  • Not understanding the strata. For apartment buyers, the quality of the strata is as important as the quality of the apartment. A depleted sinking fund, a building with known defects, or a dysfunctional owners corporation are problems that will affect you financially and practically for as long as you own the property.
  • Underestimating total purchase costs. Stamp duty on a $2 million Sydney property is approximately $95,000. Buyers who don't account for this in their budget end up with a deposit shortfall they didn't see coming.

Do You Need a Buyers Agent?

You don't need a buyers agent to buy property in Sydney. People buy successfully without one every week. The question is whether using one produces a meaningfully better outcome.


In Sydney's inner ring — Eastern Suburbs, Inner West, Lower North Shore — the honest answer for most buyers is yes. Off-market access, real estate-specific negotiation, understanding of the selling agent's sales process, and the elimination of information asymmetry combine to produce better prices, better properties, and significantly less time and stress spent searching.


The buyers who benefit most from professional representation are time-poor professionals, first home buyers navigating an unfamiliar process, buyers purchasing from overseas or interstate, and anyone who has been searching independently for more than six months without success.


For a detailed comparison of the two approaches, see our buyers agent vs buying alone guide. For information on fees, see our 2026 buyers agent fees guide.

"It is absolutely critical to have a buyers agent in Sydney in this cut-throat market. What's more important? That person should be Dan." — Client, Eastern Suburbs

Frequently Asked Questions

How do I buy property in Sydney as a first-time buyer?

Start with finance: get a formal pre-approval so you know your borrowing capacity and can move quickly. Then define your brief — target suburbs, property type, non-negotiables. Understand Sydney's auction-dominant market before you start attending opens: most inner-city properties sell at auction, and bidding without preparation is a costly mistake. Check whether a first home buyer grant or stamp duty concession applies to your purchase. A buyers agent can manage the entire process on your behalf.

How much deposit do I need to buy in Sydney?

Most lenders require 10% at exchange, with 20% typically needed to avoid Lenders Mortgage Insurance. Some lenders accept 5% under government guarantee schemes. Budget an additional 4%–6% of the purchase price for transaction costs (stamp duty, legal fees, inspections) on top of your deposit.

How much is stamp duty in NSW in 2026?

NSW stamp duty is calculated on a sliding scale. On a $1 million property it is approximately $40,090. On a $2 million property, approximately $95,090. First home buyers purchasing properties up to $800,000 are exempt under the First Home Buyers Assistance Scheme, with a partial concession to $1,000,000. Verify current thresholds with Revenue NSW or your solicitor.

What is underquoting and how does it affect Sydney buyers?

Underquoting is when an agent advertises a price guide below their reasonable estimate of what a property will sell for. NSW law requires guides to be within 10% of the agent's Estimated Selling Price — but enforcement is inconsistent and properties regularly sell 15–30% above guide. Build your own comparable sales analysis rather than relying on the agent's figure. See our full underquoting guide.

What is the difference between exchange and settlement in NSW?

Exchange is when both parties sign the contract and the deposit (typically 10%) is paid — creating a binding agreement. Settlement is when the balance is paid and ownership transfers. The standard NSW settlement period is 42 days after exchange. A pre-settlement inspection is conducted in the 48 hours before settlement.

What is an off-market property in Sydney?

A property sold without a public listing on Domain or realestate.com.au. Off-market transactions happen through selling agents' existing networks and buyers agent databases. A well-connected buyers agent is the primary way individual buyers access this pipeline. See our off-market guide.

How do auctions work in Sydney?

Auctions are conducted publicly with registered bidders competing openly. The property sells unconditionally to the highest bidder above the vendor's reserve. If bidding doesn't reach the reserve it is "passed in" and the highest bidder typically has first right to negotiate. All finance and due diligence must be completed before auction day — there is no cooling-off period for auction purchases.

What due diligence should I do before buying a property in Sydney?

At minimum: a building and pest inspection (houses and semis), a strata report (apartments), and a solicitor's contract review. Additional checks may include a structural engineer's report, pool compliance certificate, and a Section 10.7 planning certificate. All must be completed before auction day — there is no cooling-off period for auction purchases.

What is a cooling-off period when buying property in NSW?

A five business day period after exchange on private treaty purchases during which a buyer can withdraw — forfeiting 0.25% of the purchase price. There is no cooling-off period for auction purchases or where the buyer has provided a 66W certificate waiving it.

Should I use a buyers agent to buy in Sydney?

For most buyers in Sydney's competitive inner suburbs, yes. The key advantages are off-market access, independent price intelligence, and real estate-specific negotiation. At an inner-suburb open home, a large proportion of other inspectors are buyers agents acting for clients — you're competing against professionals. A buyers agent levels that playing field. See our full comparison guide.

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12 popular buyers agent questions answered 

 

When it comes to buying a property, many people assume that they can navigate the process on their own. However, purchasing a home or an investment property is often a complex and time-consuming process that requires expert knowledge and guidance. This is where a buyers agent can be incredibly valuable. A buyers agent is a licensed real estate professional who specializes in representing the interests of homebuyers. 

 

In this article, we will explore what a buyer’s agent is and the benefits they offer, as well as when it is appropriate to engage their services. Whether you’re a first-time buyer or a seasoned investor, understanding the role of a buyer’s agent can make all the difference in finding your dream property.

 

What You’ll Learn From This Article

 

  1. What is a buyers agent? 
  2. What’s the difference between a real estate agent and a buyers agent?
  3. How much do buyers agents charge?
  4. Are buyers agents worth it?
  5. How much will it cost me not to use a buyer’s agent?
  6. Do i need a buyers agent in today’s market?
  7. How to choose a buyers agent?
  8. What questions should i ask a buyer’s agent before hiring them?
  9. Can you claim buyer’s agent fees on tax?
  10. Can a property seller contact the buyer agent directly?
  11. Do i have to sign a buyer agent agreement?
  12. Can you have multiple buyers agents?

 

What is a buyers agent?

A buyer’s agent is a fully licensed property agent who works on behalf of a homebuyer or property investor in a real estate transaction. The primary responsibility of a buyer’s agent is to help their client find and purchase a home that meets their specific needs and budget.

 

Buyer’s agents work exclusively with buyers and are therefore focused on helping buyers navigate the complex and sometimes overwhelming process of purchasing a home. They typically have extensive knowledge of a local real estate market and relationships with a network of selling agents in that area.  

 

Buyer agents offer purchasers transparency and clarity around price and market value by researching comparable sales transactions and will drive the due diligence and research process to mitigate the risk of a purchased property causing problems or stress to its new owner in the future. 

 

The way a property is marketed, negotiated, and sold depends on many factors including demand for that property type, the expectations of the vendor, and the particular style of the sales agent. Every transaction is unique and a buyers agent’s experience navigating the many variations of the sales process and the legal and financial requirements involved can undoubtedly give a purchaser an advantage.

 

Another of the key benefits of working with a buyer’s agent is that they can provide objective advice and representation throughout the home buying process which may otherwise become an emotional decision. 

 

Because they work solely on behalf of the buyer, they can help their clients make informed decisions without being influenced by any other parties involved in the transaction. Additionally, many buyer’s agents will deploy methods and resources that can help buyers find and evaluate the right property more efficiently than they might be able to on their own. This includes accessing properties not listed for sale by traditional means (off-market or silent listings). 

What’s the difference between a real estate agent and a buyers agent?

Buying and selling real estate can be complicated. That’s where buyers agents and real estate agents come in. A real estate agent is a professional who sells properties. Who does a real estate agent represent? The seller. Real estate agents are paid through commission from either the seller or the vendor. A buyer’s agent, exclusively represents the buyer. They act in the buyer’s best interest and help them through the process of securing the property they want.

 

How much do buyers agents charge?

Many buyer’s agents charge for service like a real estate sales agent ie, a percentage commission. This can make sense if you’re selling a property as the sales agent is incentivised to achieve a higher sales price. Paying more commission to your buyers agent the more you pay for your property can make less sense for buyers In hotter market years such as during 2020- 2021, Unicorn Buyers Agents offered fixed fees, to protect our clients.

 

In neutral or cooler years we offer a percentage-based fee capped at a pre-agreed rate. This way our buyers may benefit from a lower-than-expected commission whilst also having the peace of mind of knowing the maximum they’ll pay. 

For maximum flexibility and transparency, we offer clients the choice to lock in a fixed fee or to hire us on a percentage-based fee capped at a pre-agreed amount.

 

Are buyers agents worth it?

In Australia until recently the use of a professional buyers agent to undertake one’s search and property purchase was uncommon.

 

Sydney house hunters have long been resigned to the stresses of endless weekend inspections and annoying agent phone calls, not to mention having to negotiate with seasoned professionals trained in the art of extracting the highest possible price for their client- the seller. 

 

In the last few years however Australians are increasingly following the trend of their US counterparts to engage a buyers agent to find, negotiate and secure residential owner-occupied and investment property. Why?

 

 The competition for the best property in the most desirable suburbs has intensified, with a significant percentage invisible to the average house hunter. Property prices have spiked- and so has the cost of making a mistake. And we have increasingly become time-poor professionals who realise the value in deploying another professional to do what they do best.

 

Hiring a buyers agent does make sense but what can you expect for your money, and how will you assess the value of your buyers agent’s services?

 

A good buyer’s agent in Sydney will understand your brief in detail, then tailor their services and fees to your exact needs. This may be as simple as attending an auction to bid on your behalf, or appraising a property you have found, or conducting the entire search campaign all the way from day one to contract settlement.

 

  • ‘Bid at auction’ gets you a hired gun as your proxy on the big day. They will bid, deploying one of many strategies they have available, which they believe is best on the day to secure the property for you for the lowest price possible whilst taking into consideration other bidders, and the auctioneers style.
  • An appraisal and negotiate service will see a buyers agent provide you with a professional opinion on the market value and likely selling price of a property you have found, based on recent comparable sales, market momentum, and level of interest in that particular property. The agent will then deploy their negotiation expertise and relationships to negotiate a purchase by private treaty.
  • A complete search really should be just that. The best buyers agents will go beyond public listings to use real estate agent outreach, professional research tools, community networking , door knocking and letterbox drops to source and shortlist potential properties. 

Dozens of physical inspections will follow, accompanied by detailed research to validate the properties have no issues and can be secured within your budget. They will have a team of professionals including building inspector, engineer, solicitor, builder, handyman and property manager- to do all the heavy lifting, and will coordinate them all on your behalf. They’ll deal with selling agents, so you don’t have to. And they’ll package up a shortlist of desirable options to make your decisions. easier.

 

 A top buyers agent will show you the property that ticks your boxes, and sometimes that may be unconventional- but a buyers agent will also show you how an easy low-cost renovation can leave you with the property you dreamed of.

 

 An expert buyers agent will be your voice of reason- guiding you to avoid psychological pitfalls like analysis paralysis, FOMO, buyers remorse, and more.

 

 Finally, a good buyers agent will ensure you pay the right price, the lowest price possible given market conditions. 

 

How much will it cost me not to use a buyer’s agent?

I talk to buyers every day and a comment I often hear is “I’d love to use a buyers agent to find my property but I really can’t afford it because I need to put every dollar toward my purchase”.

 

I put one to three on-market and off-market property matches in front of my clients every week. These properties are within budget, they have been physically inspected and researched to make sure they’re problem free. 

 

I know how the sales agent will run the campaign and by deal time I’ll know the minimum price that needs to be paid to secure the property. This saves my clients thousands of dollars of search time  and many thousands more by not overpaying. I’ll also buy a better house on a better street which means tens, or hundreds of thousands of dollars more in your pocket. 

 

How? Let’s assume you manage to buy without overpaying and you’ve chosen a good suburb, street, and property type that grows in value at say 4% a year for the next decade.

 

 Now let’s assume I could buy you a slightly better property that grows in value at a slightly better 5% for the next decade. That 1% extra on a $2m property means my purchase will be worth $200k more than yours in ten years time. Not using a good buyers agent will cost you money.

 

Do i need a buyers agent in today’s market?

In a seller’s market with FOMO running high it seems easier to understand the value proposition for a buyers agent.

But great buyer agent work is just as critical in a cooler market. Here’s a few reasons why.

  1. Selling agents get much better at returning your calls in a tough market but they still have one thing top of mind – squeezing the highest possible price out of you. That’s their job. 
  2. We have the relationships with agents which helps us find opportunities in the form of off-market /silent listings by anxious and distressed owners. We also help bring things to market. Potential sellers are more likely to list when a buyers agent walks through the home during an appraisal. 
  3. We assess up to the minute market value. Sydney property prices are volatile. Price action varies suburb to suburb, street to street. Last nights’ sale resets todays suburb benchmark. On a $2M home purchase overpaying by 3% is a $60,000 mistake and buying at a 5% discount to market is a $100,000 win.
  4. Cooling markets are a minefield of second grade properties and unrealistic vendors. We shortlist, inspect and present only the best, most viable options saving you time money and stress. 

How to choose a buyers agent?

Hiring a buyer’s agent is a significant investment. Understanding how to prepare for the buying process and how to choose the right agent for your search will save you in every respect. Avoid the following mistakes and you’re well on the way to a profitable, and enjoyable buyer’s agent experience.

 

Mistake #1. Hiring an agent before your finance is approved.

Serious property hunting without the funds available is unproductive. You cant buy if you haven’t got the money! The first step of buyer preparation is to have your finance in place- preferably a fully assessed loan rather than just an approval in principle.

 

It’s certainly advisable to research your property market, write your brief, and get your buying team in place whilst arranging finance. However, the right time to put your buyer’s agent to work officially is when your finance is approved.

 

Mistake #2. Choosing a buyer’s agent without a buying team if you don’t have one of your own

A successful buying assault on a sought-after home or investment requires a crack team of experts; In addition to your buyer’s agent you’ll need a top broker and solicitor, and if the property is a renovation project, an architect, private certifier, a builder, or tradespeople, an engineer a  quantity surveyor as well. This group comprises your personal army, your buying team.

 

If you don’t have a team at hand make it a high priority to select a buyers agent who can bring one to the table. Hiring this agent means you’ll inherit their panel of experts who have worked together in the past. You’ll enjoy the advantage of ‘synergy’ when an experienced team works together with your buyer’s agent for a great result -all without you having to lift a finger.

 

Mistake #3 Not choosing a buyer’s agent who is completely independent and working for you

A buyer’s agent must be  100% working in your best interest.

 

This means they should not accept any type of incentive or remuneration that would affect their ability to give you independent advice.  A clear contravention of this principle would be a buyer’s agent accepting an incentive from a builder or developer for an introduction that leads to a sale. 

 

Standard agency agreements in all states generally make provision for an agent to disclose referral fees and commissions so you can understand whether there is a financial incentive involved with any of your buyers agents associations.

 

Mistake #4 Not choosing the buyer’s agent service that corresponds to your needs

Good buyers agents generally have three or four core offerings ranging from “Done For You” to appraisal, negotiation, and auction attendance. Choosing the appropriate service will require you to be realistic about your own property skillset and the time you can allocate to your house hunting.

 

 If you have the network, resources, and experience to access suitable properties then an ‘appraise and negotiate’ or ‘bid at auction’ service may really be all you need.


Be aware that although you think you can do the job using just these services, you can’t buy what you can’t see and this approach may cost you more time and money in the long run. 

 

Mistake #5 Not choosing a buyer’s agent who specializes in your desired area

An agent that works (and lives and plays) in the suburbs you are searching within is tuned into the important details that can affect a successful purchase. A formal appraisal or valuation is no comparison to the local knowledge of a seasoned area specialist. Bad neighbours, upcoming poor development, problematic executive committees..a local specialist will be aware and steer you clear of troublesome issues that are not apparent to an outsider.

 

Mistake #6 Not paying the right price for the service you’re getting

Buyer’s agents’ pricing can vary widely, and with good reason. Any good agent will tailor the scope of works to your circumstance and most will agree on a fixed price that reflects the work involved. It is worthwhile to understand what that work entails.

 

 A detailed, particular brief for a property in a tightly held suburb should command a premium and what you’ll be paying for is the buyer’s agent’s network of local selling agents, business people, and community, as well as their less conventional methods of sourcing property.

 

More abundantly available property in a less salubrious suburb will see you paying a buyer more for their time conducting inspections and putting together the deal, or their analytical skills if it is an investment property.

 

Paying an entry-level agent an entry-level fee for a challenging brief will not give you an expert outcome.

 

Be as wary of ‘cheap’ fees as exorbitant fees. Take a moment to consider the difficulty of the task at hand and the time and expertise required.

 

Mistake #7 Not assessing the methods your buyer’s agent will use to find your ideal property

Good buyer’s agents will apply multiple resources to source property and it merits asking how your buyer’s agent operates. Key activities you should listen for include personal outreach to a selling agent network, extensive use of research tools such as RPData, and personal outreach to potential sellers, amongst others. Opportunities arise from contact with people and the best agents spend all day talking and researching.

 

Mistake #8 Not choosing an agent with auction experience if that’s the likely method of sale for your property

If the common method of sale for your future home or investment is via an auction then your buyer’s agent should have extensive bidding experience.

 

Auctions are volatile environments where the odds are stacked against the seller. There is plenty of room for error leading up to, and on the day and you will need an agent that, is calm, knows all the rules, and has multiple battle-tested bidding strategies. A well-chosen agent will often know the auctioneer and their calling style which can help.

 

It’s not considered rude to ask your prospective buyer’s agent about their auction experience, and their preferred bidding strategies.

 

Mistake #9 Not screening your agent for negotiating power

Buyer’s agents are negotiators. They are the conduit between you and all the other players in a high-stakes situation. They’ll likely even mediate between you and your spouse when the pressure is on at deal time! To screen for a good negotiator you’ll need to trust your instincts rather than ask questions. Your prospective hire should leave you with the sense that things are going to go your way. Chances are they’ll be waving that magic wand over the other parties too which makes a good deal more likely.

 

Mistake #10 Not having a well-defined brief for your agent

The more thoroughly you detail and communicate your wants and needs, the better your outcome. A good brief goes way beyond just the property attributes. If the property is to be an investment share your overall long-term goals, how the purchase will fit into your portfolio, and when and how it will be divested.

 

If it’s your family home share what you do for work sports and hobbies, what your evenings and weekends look, like where your kids spend their time. Property choice is driven by lifestyle and understanding this is key for your agent to find that perfect property match.

 

Mistake #11 Not confirming your buyer’s agent will be working exclusively on your brief

A buyer’s agent cannot work in your best interest if they have signed on other clients looking for the same type of home in the same suburb and a similar price range.

 

You need to ask the question- will your brief, price range and instruction have exclusivity in your agents’ portfolio, until they have found your property? It’s not a rude question to ask a prospective buyers agent what other types of clients they will concurrently be working on and what assurances they can give you there will be no conflict of interest.

 

It’s easy for buyer’s agencies large and small to blur the line by having multiple clients with similar briefs. In a tight market with short supply who gets first dibs on something matching multiple briefs?

 

Mistake #12 Choosing a larger agency and being assigned a junior or an associate.

As with many professional services sectors you run into the possibility of being pitched to by a senior expert only to have your brief delegated to a junior once you are on board.

 

 This can be a frustrating experience. If you are choosing a larger organisation always confirm that the agent you want to be looking after you actually will personally be responsible for your search.

 

Mistake #13 Not reference checking your Buyers Agent

Just as you would when you hire an employee- dont be afraid to ask your buyers agent for one or two names of past clients who would be happy to comment on how they worked. Confidentiality issues aside a good buyers agent should be able to agree to this. 

 

So there it is in a nutshell. Using a buyer’s agent will be a profitable and enjoyable experience so long as you can avoid the above mistakes.

What questions should i ask a buyer’s agent before hiring them?

 

When you’re hiring a buyer’s agent, it’s important to ask a few questions to ensure that they’re the right fit for you. Here are some questions you may want to consider:

 

  1. What experience do you have as a buyer’s agent?
  2. How do you plan to help me find the right property?
  3. How familiar are you with the local real estate market?
  4. Can you provide references from previous clients?
  5. How will you communicate with me throughout the buying process?
  6. How do you handle negotiations and bidding wars?
  7. Do you have experience working with first-time homebuyers?
  8. How do you get paid for your services?
  9. How many clients do you currently have?
  10. Do you work full-time as a buyer’s agent or do you also handle listings?

Asking these questions will help you get a better sense of the agent’s experience, expertise, and approach to working with clients, which will help you make an informed decision when hiring a buyer’s agent

 

Can you claim buyers agent fees on tax?

If you are using a buyer’s agent to purchase an investment property, for example, your buyers agent fees may be capitalised into the purchase and be deductible on sale. Even if you are using a buyer’s agent to purchase a personal residence, it’s worthwhile hanging on to the invoice. Check with your accountant and tax agent to see what portion of fees may be expensed and how. 

Can a property seller contact the buyer agent directly?

Yes, a property seller can contact the buyer’s agent directly. This does in fact happen. Here at Unicorn Buyers Agents we are contacted daily by sellers interested to avoid sales agents commissions by seeing if we may have a buyer for their property.

A property seller who already has their home listed with a sales agent is much less likely to contact the buyers agent directly as they trust their nominated agent to facilitate the transaction. 

 

A property seller who is selling privately will contact the buyer agent directly and we have conducted a number of purchases directly with the seller.

 

On occasion, a buyers agent may contact a seller directly even if they have a sales agent- but always with the permission of the sales agent. It may be to clarify some detail directly, to give a client peace of mind. 

 

Do i have to sign a buyer agent agreement?

Yes, you do have to sign a buyer agent agreement. A buyers agent operating in NSW is required to be either a class one or class two real estate agent and must operate under legislation set down in the Property, Stock and Business Agents Act and Regulation. The legislation stipulates that an agency agreement must be in place between an agent and a principal, outlining the terms on which the work will be conducted.

Can you have multiple buyers agents?

Whilst you could theoretically have multiple buyers agents working for you, it would be both unlikely and undesirable for you to enter into this arrangement. Most buyers agents will require you to enter into an exclusive agency agreement which recognizes they alone are working for you and their fee is liable to be paid even in the instance another buyers agent finds a property.

 

Here at Unicorn Buyers Agents we work with clients confident to trust us to find and purchase their home and as such only enter into exclusive agency agreements. We do not co-opt with other agents. 

 

So saying, we do occasionally collaborate with buyers agent colleagues outside of our organisation to assist us with a challenging brief. In this instance, we negotiate remuneration directly from our commission and no further fee is payable by our clients.