FIRST HOME BUYER SERVICE - SYDNEY
Most first home buyers in Sydney don't buy their first property.
They lose it.
We find it, check it, price it and buy it for you - off-market where we can, and never for more than it's worth.
A buyers agent for first home buyers across Sydney's Eastern Suburbs, Inner West and North Shore. 250+ purchases, 72% secured off-market or before auction, four weeks on average from first call to exchange for prepared buyers.
First Home Buyer Service.
We buy it. You move in.
- Strategy session - your brief and your target buy area
- Suburb reports for your target areas
- Off-market, pre-market and silent listings
- A price on every property - what it's worth and where we stop
- Due diligence on every property we recommend - the building, the strata and what's planned around it
- Unlimited property inspections
- Unlimited agent negotiation
- Unlimited auction attendance and bidding
- Solicitor - conveyancing and contract review
- Strata report company
- Building and pest inspector
- Architect
- Trades
- Property management team
Capped at a fixed price agreed up front, so you always know your maximum. No purchase, no fee.
We are committed to your purchase for 90 days.
Reduced for first home buyers.
If no property is purchased within 90 days, your engagement fee is refunded in full.
Sydney is changing street by street.
We check what's coming before you buy.
State rezoning is pushing density into established suburbs, and every council is responding differently. The street you inspect today can look very different in five years. That can work for you or against you.
A building report and a strata report won't tell you that. We read both, then we read the planning layer: what the zoning now allows, what's lodged nearby, and where the council stands. It all goes into the price we tell you to pay.
- The building
- The strata
- The planning
You've done the research.
So why is buying still so hard?
Sydney doesn't reward research alone. The selling agent knows the vendor's bottom line, the competing offers and how to run a campaign for maximum price. You have a listing, a contract and instinct.
You can't see the best properties
The best properties in the East, Inner West and North Shore are often spoken for before the board goes up. Selling agents call us first. If you're searching portals, you're searching what's left.
See how we find property →You don't know what to pay
Comparable sales are half the picture. The other half is what they mean today, in this street, for this property. Overpay by 3% on $1.5M and you've lost $45,000 on day one. After 250+ purchases we know the right number in this market and any other, and we don't go past it.
Property negotiates differently
Agents read buyers every day. They know which offers are firm and which are fishing. What closes a deal is credibility, not aggression. An offer from UNICORN is one the agent knows will complete, and that gets deals done at sharper prices.
Auction day is built to push you higher
A Sydney auction is a professional environment designed to extract the top dollar from the least experienced person in the room. We bid for you with a set limit, no emotion, and we negotiate after a pass-in when others walk away.
Buying alone vs
buying with UNICORN
| The challenge | Doing it alone | With UNICORN Buyers Agents |
|---|---|---|
| Property access | Portals - what's left after agents have called their network | Off-market, pre-market and silent listings |
| Knowing what to pay | Comparable sales, and a guess at what they mean today | 250+ purchases of reference. We know the number, street by street |
| Negotiation | Timing and structure give inexperience away | Credibility with agents and offers structured to close |
| Auction day | An unfamiliar room designed to push you higher | A set limit, no emotion, post-auction negotiation if it passes in |
| Due diligence | A building report and a strata report. Nothing on what's being built next door | Building, strata and planning - what's zoned, what's lodged and how the council is responding |
| Suburb selection | Suburb-level research | Street-level knowledge of what's gaining and what has stalled |
A boutique team.
Fully focused on you.
UNICORN Buyers Agents is a small, specialist team - deliberately so. Not a franchise, not a volume operation, and your search is never handed to a junior.
Dan Sofo leads every first home buyer engagement personally, with the negotiation experience and agent relationships of 250+ purchases. He also remembers what it's like to do this for the first time, with your own money on the line.
Hear it from our clients →First Home Buyer FAQs
Do buyers agents get access to off-market properties in Sydney?
Yes. UNICORN Buyers Agents has working relationships with selling agents across Sydney's Eastern Suburbs, Inner West and North Shore, and regularly hears about properties before a sale agreement is in place. 72% of our purchases are secured off-market or before auction.
How does a buyers agent help a first home buyer pay the right price?
We price every property before an offer is made, using comparable sales, current demand in that street and what we've seen across 250+ purchases and 800+ negotiations. You get a number and a walk-away point, and we negotiate or bid to it.
What due diligence does UNICORN Buyers Agents do?
Every property we recommend is checked on three levels: the building, the strata records and the planning around it. That includes what the current zoning allows, what development is lodged nearby and how the local council is responding to state rezoning. The findings feed directly into the price we recommend.
I'm a confident negotiator - does a first home buyer still need a buyers agent?
Property negotiation runs on timing, process and how the selling agent reads you. Agents spot inexperience in the structure of an offer, not just the price. An offer from an experienced buyers agent carries credibility that changes how the vendor responds.
How much does a buyers agent cost for a first home buyer in Sydney?
UNICORN Buyers Agents charges a success fee of 1.5% + GST, payable only on a successful purchase and capped at a fixed price agreed up front. The engagement fee is refunded in full if no property is purchased within the 90-day exclusive agreement.
What is the 90-day guarantee?
A 90-day exclusive agreement. If no property is purchased within 90 days, the engagement fee is refunded in full.
Does UNICORN Buyers Agents work with all first home buyers, not just those using the First Home Guarantee?
Yes. We work with first home buyers at all budgets within our service areas, whether using a government scheme or buying with a full deposit.
Which Sydney suburbs does UNICORN Buyers Agents cover for first home buyers?
Sydney's Eastern Suburbs, Inner West and North Shore, including Paddington, Surry Hills, Newtown, Glebe, Leichhardt, Annandale, Coogee, Randwick, Crows Nest and Neutral Bay.
Your first home.
90 days. Guaranteed.
how we’d run your search.