How the Bays West Project Will Reshape Balmain and the Inner West Forever

The NSW Government will build up to 8,500 homes on old port land at Glebe Island and White Bay, wrapped around a new metro station that opens in 2032. It is the biggest change to hit the Balmain peninsula since the shipyards closed. Heritage houses on the peninsula are set to become scarcer and more valuable relative to the wave of new apartments coming, while Rozelle and Lilyfield pick up the largest transport and lifestyle uplift, along with the most construction disruption.

For more than a decade, the land between the Anzac Bridge and the White Bay Power Station has been the biggest question mark in inner Sydney. Around 80 hectares of publicly owned waterfront, minutes from the CBD, locked behind cyclone fencing, cement silos and gantry cranes. Every government since 2010 has promised to do something with it. In March 2026, the Minns Government finally pulled the trigger.


The announcement: Sydney’s first new inner city suburb in decades. Up to 8,500 homes on government owned port land, a metro station two stops from Hunter Street, a reopened Glebe Island Bridge for pedestrians and cyclists, and public access to the waterfront for the first time in more than 100 years.


If you live in Balmain, Birchgrove, Rozelle or Lilyfield, or you are thinking about buying there, this project will shape your suburb, your commute and your property’s value for the next twenty years. Here is a proper rundown of where everything stands as of mid 2026, what the mayor, the architects, the YIMBYs and the sceptics are saying, and what it means on the ground, street by street.

What is Bays West, exactly?


Bays West takes in White Bay, Glebe Island, Rozelle Bay, the White Bay Power Station and the surrounding waterfront, sitting at the foot of the Balmain peninsula where Victoria Road meets the Anzac Bridge. Nearly all of it is government owned port land, which is what makes this project different from every other big rezoning in Sydney. There are no landowners to buy out and no fragmented sites to assemble. The state controls the lot.


On 3 March 2026 the Premier, flanked by half the cabinet, committed to converting that land into a mixed use suburb. The headline commitments are worth listing in full.


  • Up to 8,500 new homes with a minimum of 10 per cent affordable and essential worker housing, so nurses, teachers, paramedics and police can live near where they work.
  • A metro connection at the new Bays Metro Station, plus a future ferry wharf and new walking and cycling links.
  • The Glebe Island Bridge reopened as an active transport link, connecting the peninsula side to Pyrmont and the CBD on foot or by bike.
  • Public access to the harbour foreshore for the first time in over a century, with a new waterfront promenade along White Bay.
  • The White Bay Power Station secured permanently as a cultural and community destination, anchoring the night time economy of the new suburb.
  • Bulk port operations on Glebe Island to end, with cement, gypsum and sugar handling to cease by no later than 2030, and the 1970s silos demolished to free up land for public space and housing.
 

The key numbers at a glance:


  • Homes: up to 8,500
  • Affordable and essential worker housing: minimum 10 per cent
  • Metro to the CBD: about 5 minutes, two stops to Hunter Street
  • Metro West target opening: 2032
  • Bulk port operations end: no later than 2030
  • $270 million: committed to Port Kembla road upgrades to absorb relocated freight

Source: NSW Government media releases, March to May 2026.

How we got here: twenty years of false starts


It helps to know the history, because it explains why locals are cautious about the promises.


Port activity at White Bay and Glebe Island wound down through the 2000s, leaving prime harbour land underused. In 2015 the Baird Government launched the Bays Precinct Transformation program with an international summit and a global call for great ideas. Not much was built. Google was courted to anchor a tech campus at the White Bay Power Station, then walked away, in large part because there was no way to move thousands of workers in and out of a site with no rail. That failure taught the government a lesson it has clearly absorbed: transport first, development second.


The Bays West Place Strategy followed in 2021, and in December 2022 the government approved a Stage 1 Master Plan and rezoning covering the White Bay Power Station and the land around the future metro station. That plan was modest. It contemplated only around 500 homes across the stage, and the development lobby was scathing. The Urban Taskforce called it a missed opportunity, arguing that a precinct with its own metro station minutes from the CBD should carry serious housing numbers, in line with what the NSW Productivity Commission had been recommending.


Then the housing crisis rewrote the politics. By 2026, with the state chasing capacity for more than 620,000 homes through rezonings, Transport Oriented Development precincts and the Housing Delivery Authority, a near empty harbourside site above a brand new metro station became impossible to leave alone. The March announcement replaced the timid 2022 vision with the 8,500 home version, and in May 2026 the government stood up a dedicated agency, the Bays West Delivery Authority, to run the whole show. The publicly owned land is being transferred to that authority, which also has responsibility for the Blackwattle Bay precinct around the new Sydney Fish Market next door.


The metro is the making of it


Strip everything else away and this project exists because of one thing: Sydney Metro West.


The new line will run from Westmead to Hunter Street in the CBD through nine stations, including Parramatta, Sydney Olympic Park, Five Dock, The Bays and Pyrmont. Tunnelling is complete, the stations contract for the western package including The Bays has been awarded to Gamuda, and the government is targeting an opening in 2032. The Bays Station sits between Glebe Island and the White Bay Power Station, with its entrance on the southern edge of White Bay next to the planned waterfront promenade.


The travel times are the story. The Bays to Hunter Street is two stops, roughly five minutes. Pyrmont is one stop away. Parramatta is direct in about twenty minutes. For context, the peninsula has never had a rail connection of any kind. The trams stopped running down Darling Street in 1958, and since then the only ways out have been the bus down Victoria Road, the ferry from Balmain East or Birchgrove, or a car across the Anzac Bridge. Anyone who has sat on a 442 in the morning peak knows what that is worth.


The station will sit within a 10 to 25 minute walk of much of Rozelle and the southern and eastern parts of Balmain, and the master planning brief includes new active transport links designed to pull those walking times down. For thousands of existing residents who never got a train line of their own, the practical effect is that Bays West becomes their station too.


The bridge, the ferry and getting around


The second transport piece is the one locals have campaigned on for over 15 years: the Glebe Island Bridge. The 1903 heritage swing bridge has sat idle since the Anzac Bridge took over in the 1990s, and successive governments refused to reopen it despite community pressure. That fight is now won. The bridge will reopen for pedestrians and cyclists, creating a flat, direct route from the Rozelle side through to Pyrmont and on to the CBD.


Inner West Mayor Darcy Byrne, who has been in the trenches on this one for years, called the announcement the culmination of that fight, and he is now pushing for the bridge to be delivered ahead of the housing rather than at the end of construction. That sequencing question matters. A working bridge in the late 2020s changes daily life for existing residents. A bridge delivered in 2040 is a footnote.


A ferry wharf is also planned for the precinct, adding a third mode alongside the metro and the bridge. The honest caveat is on roads. Victoria Road and the Anzac Bridge corridor are already at capacity in peak, the Rozelle Interchange has had a rocky history, and no one pretends 8,500 homes will add zero cars. The government’s bet is that a suburb built directly on top of a metro station, with a ferry, a cycle bridge and the CBD within walking distance, can run at very low car dependency. The master plan will need to prove it, and parking ratios will be one of the documents worth reading closely when they land.


What happens to the working harbour


One reason this announcement went down better than past attempts is that it does not pretend the harbour is a postcard. Sydney still needs tugboats, boat maintenance, marine construction and emergency services on the water, and those operations will be consolidated into White Bay rather than pushed out.


The bulk cargo side is another matter. Cement, gypsum and sugar handling on Glebe Island will cease by 2030, with $270 million committed to road upgrades around Port Kembla to take the relocated freight task. The concrete batching plants and silos that have defined the skyline, including the giant silos long used as a billboard, will come down.


The cruise terminal at White Bay stays where it is, with shore power being installed so ships can plug in rather than run engines at berth, which has been a long running air quality complaint in Balmain and Rozelle. The Sydney Heritage Fleet, whose future at Rozelle Bay was uncertain with its lease expiring in 2028, has been offered new premises in White Bay, keeping the 1884 tall ship James Craig and its sister vessels on the harbour. And in a very Sydney touch, a new staging area in White Bay secures the future of the New Year’s Eve fireworks and Vivid for decades.


The timeline as it stands


Here is the sequence as of July 2026. Treat every date after 2027 as a target rather than a promise.


  • March 2026: Precinct announced. Up to 8,500 homes, minimum 10 per cent affordable and essential worker housing.
  • May 2026: Bays West Delivery Authority established under the Growth Centres legislation, reporting to Lands and Property Minister Steve Kamper. Public land transfers to the authority. Government confirms the suburb will get a new name and opens suggestions to the public.
  • Mid to late 2026: International design competition begins with a global expressions of interest stage, run with Government Architect NSW. An invited shortlist follows, with Cabinet selecting the winner and the winning team staying on through delivery.
  • 2027 onwards: Master planning, rezoning and community consultation. The Lendlease proposal for Rozelle Bay, currently at Stage 2 of the unsolicited proposals process, would deliver up to 3,000 homes on the southern edge of the precinct with a pedestrian underpass to the metro station.
  • By 2030: Bulk port operations cease on Glebe Island, freeing the core development land.
  • 2032: Metro West opens. Lendlease is aiming to have its first 1,000 homes at Rozelle Bay finished in time to meet it.
  • 2030s to 2040s: Main build out of the precinct. On the experience of Barangaroo, which took the better part of two decades, expect Bays West to be a construction zone well into the 2040s.

What Darcy Byrne thinks


The Inner West Mayor is worth listening to on this, partly because he leads the council that wraps around the site, and partly because he lives in Balmain and represents the Baludarri ward that covers the peninsula. His position is more interesting than a simple yes or no.


Byrne has welcomed the announcement, calling out the bridge, the waterfront access and the power station as wins the community fought for over decades. But his central demand is about integration. In his words, the new homes and precinct must be woven into Balmain and Rozelle rather than walled off from them: “This must be more than just new housing; this can be and must be the renaissance for Balmain.”


In practice he is pushing for four things: the Glebe Island Bridge delivered early, ahead of the broader construction program; local representation on the new delivery authority so the Inner West has a seat at the table on state controlled land; a continuous public harbour walk connecting the precinct to the existing foreshore parks; and genuine consultation as the master plan takes shape. On the name, he has been blunt that the area deserves better than a compass direction, saying the community can do something more imaginative than Bays West.


How this ties into the Fairer Future plan


Bays West does not sit in a vacuum. Inner West Council has its own housing program, the Our Fairer Future plan, adopted to deliver between 20,000 and 30,000 new homes across the LGA over 15 years. It is one of the more ambitious council led housing responses in the country, and it reads as a deliberate attempt to shape growth before the state does it for them.


The plan redevelops five council owned carparks for an estimated 350 social housing dwellings, lets churches and faith based charities redevelop their land on the condition that 30 per cent of homes are social housing, and applies a 3 per cent affordable housing contribution to private development in upzoned areas, rising to 20 per cent for private planning proposals seeking extra floor space. Council has also set up a community infrastructure fund of roughly $500 million for open space, transport links and facilities over the next decade. Byrne’s framing is generational: the plan exists to stop the exodus of young people and essential workers from the Inner West.


Put the two programs side by side and the scale becomes clear. Former councillor John Stamolis, a statistician who has tracked development on the peninsula for years, points out that 8,500 dwellings at Bays West is more than the combined dwelling count of Balmain, Balmain East and Birchgrove, and about 1,000 more than Rozelle and Lilyfield combined. Add council’s plans for up to 10,000 extra dwellings around Leichhardt and the Parramatta Road corridor, and the Inner West is carrying one of the heaviest housing targets of any district in Australia.


There is a jurisdictional wrinkle worth understanding as a buyer. Bays West is state land run by a state authority, so council’s Fairer Future rules, including its affordable housing percentages, do not automatically apply there. That is exactly why the 10 per cent figure has become the flashpoint.


The affordable housing fight


Before the 2023 election, NSW Labor promised a minimum of 30 per cent social and affordable housing on surplus government land. Bays West is the biggest piece of surplus government land in the inner city, and the commitment made in March is 10 per cent.


Kobi Shetty, the Greens MP for Balmain, has called the figure drastically short of what was promised and is running a petition calling on the government to honour the 30 per cent commitment, along with a new primary school for the precinct, expanded capacity at local high schools, minimal traffic impact on surrounding streets and real community consultation. Housing advocates have gone further, warning that without a serious public housing share, Bays West risks becoming a Barangaroo 2.0, a privatised waterfront enclave for those who can pay. Some locals also remember reports from Barangaroo South of affordable housing tenants required to use separate entrances, and want guarantees that will not be repeated here.


The government’s answer is that 10 per cent is a floor rather than a ceiling, that essential worker housing is embedded from day one rather than bolted on later, and that keeping the land in public ownership through the delivery authority preserves options that a straight sell off would not. Both things can be true: this is a far better public land model than Sydney has used before, and it still falls well short of the promise that was made. Expect this to be the central political fight of the master planning phase, and note that where the affordable housing lands within the precinct will matter for future values around it.


NIMBYs, YIMBYs, architects and everyone else


The battle lines around Bays West do not follow the usual script, which is what makes it such an interesting test case.


The pro housing side got most of what it asked for. After years of YIMBY groups and the Urban Taskforce attacking the 2022 plan for proposing a few hundred homes next to a billion dollar station, the jump to 8,500 was a direct concession that the critics were right. Some in that camp argue the number should be higher still, given the site sits closer to the CBD than almost any comparable landholding in the country.


The local concern side is not a caricature either. The loudest worries in Balmain and Rozelle are practical: Rozelle Public School and local preschools are already stretched, with families struggling to find kindergarten places, and no new school was confirmed in the announcement. Victoria Road traffic is a daily reality, not an abstraction. Some residents question whether thousands of new waterfront apartments will house residents or become short term rentals. Others simply want the working harbour character retained rather than sanitised. These are the questions the master plan has to answer, and dismissing them as NIMBYism does not make them go away.


The design professions are treating it as the opportunity of a generation. Cox Architecture, which prepared the Stage 1 master plan, framed the challenge as keeping the raw industrial character rather than scrubbing it clean, with the power station as the anchor. Architectus has written about Bays West as a test of the resilient city, given the entire site is low lying reclaimed harbour land that has to be designed for rising water from day one. And the international design competition, run with Government Architect NSW, will set the urban framework before individual buildings are designed. Watch for the classic Sydney tension in the entries: harbourside towers on podiums versus denser mid rise streets in the European mould. Where that debate lands will determine what you see from Balmain’s ridgelines.


And then there is the naming, the most watched public interest angle of the lot. The government opened suburb name suggestions to the public in June 2026, and Sydney responded exactly as you would expect, with entries like Bayoncé and Bayz In Da Hood making the Premier’s own highlight reel. Mercifully, the final call sits with the government rather than a public vote, so there will be no repeat of Ferry McFerryface. The serious candidates will likely draw on the site’s Aboriginal heritage or its maritime history. Whatever is chosen will appear on property listings, school catchment maps and street signs for the next century, so it is more consequential than the jokes suggest.


What it means for Balmain, Birchgrove, Rozelle and Lilyfield


Now to the question buyers and owners care about. The short version: this is four different stories in four suburbs.


Balmain. Nothing in the announcement rezones Balmain’s heritage streets, and the conservation areas that protect the peninsula’s Victorian terraces and workers cottages remain in place. What changes is everything around them. A metro station, a cultural quarter in the power station, a waterfront promenade and a walk or cycle route to the CBD land on the suburb’s doorstep, and that kind of amenity uplift historically flows into house prices on the established streets nearby. At the same time, 8,500 new apartments next door is a large volume of competing stock for anyone holding investment units on the peninsula. The pattern we saw play out around the Bankstown line conversion applies here in amplified form: irreplaceable houses on protected streets near the new infrastructure are the strongest position, while generic unit stock faces a decade of new supply.


Birchgrove. The quiet end of the peninsula is the most insulated. It is furthest from the construction zone, keeps its ferry, and picks up the benefits of the precinct at arm’s length. For buyers wanting exposure to the upside without living next to a decade of works, Birchgrove and the northern tip of Balmain are the natural picks.


Rozelle. Front row seat, for better and worse. Much of Rozelle sits within a genuine walk of the new station, which is transformative for a suburb that has relied on buses. The Rozelle parklands built over the interchange already improved the green space equation. But Rozelle also wears the construction traffic, absorbs the school capacity pressure first, and sits closest to the Lendlease Rozelle Bay proposal, which would add up to 3,000 homes on the bay itself. Owners on streets between Victoria Road and the water should follow the master plan exhibition closely, because building heights and traffic routing on that edge are still live questions.


Lilyfield. The sleeper. Lilyfield borders the Rozelle Bay end of the precinct, has light rail already, and sits beside the parklands. If the Lendlease proposal proceeds, the eastern end of Lilyfield effectively gains a new neighbourhood, a metro connection via the promised pedestrian underpass, and a much bigger local economy within walking distance. Long term, that combination looks like a value story that the market has not fully priced.


Across all four, the honest advice is the same advice that applied in Marrickville and Dulwich Hill: the headline is the metro, but the money is in the planning documents underneath it. Which streets carry construction traffic, where the affordable housing sits, what heights are approved on the precinct edges, which blocks gain a view corridor and which lose one. That detail arrives through the design competition and master plan over the next two years, and it will not be evenly distributed.


Have a specific question, or looking to buy in Balmain or nearby?


I track this project at the document level, and we can assess the impact of Bays West on any property you are considering on a street by street basis: construction traffic routes, future building heights on the precinct edges, school catchment pressure, view corridors and the timing of new apartment supply. If you own on the peninsula or want to buy in Balmain, Birchgrove, Rozelle or Lilyfield and want a clear read on how this plays out for a specific address, get in touch.

Related reading


For more on how large scale planning reform is reshaping the Inner West, see our guide on Transport Oriented Development and Low and Mid-Rise housing reforms, our Sydney Property Buying Guide, and our suburb page for buying in Balmain.


Frequently Asked Questions

When will Bays West be built?The precinct was announced in March 2026 and the Bays West Delivery Authority was established in May 2026. Master planning and an international design competition run through 2026 and 2027, bulk port operations cease by 2030, and the metro opens in 2032, around when the first homes are targeted. Full build out will run well into the 2040s.
How many homes will Bays West have, and how affordable will they be?Up to 8,500 homes, with a minimum of 10 per cent affordable and essential worker housing. The Greens and housing advocates are campaigning to lift that to the 30 per cent Labor promised on surplus government land before the 2023 election, so the final figure may move during master planning.
Will Bays West hurt property values in Balmain and Rozelle?The evidence from comparable projects points the other way for houses. Heritage houses near major new transport and amenity, but outside the development footprint, tend to outperform because that stock cannot be replicated. Units are a different story: 8,500 new apartments is substantial competing supply, which typically means steadier growth for existing unit stock nearby as it is absorbed.
What happens to the port, the cruise terminal and the fireworks?Bulk cargo handling on Glebe Island ends by 2030 and moves largely to Port Kembla, backed by $270 million in road upgrades. Working harbour operations like tugs and boat maintenance consolidate into White Bay, the cruise terminal stays with new shore power, the Sydney Heritage Fleet has been offered new premises in White Bay, and a new staging area secures the New Year’s Eve fireworks and Vivid.
Will there be a new school for Bays West?Not confirmed. No new school was included in the March 2026 announcement, and school capacity is one of the main community demands heading into master planning, led by a petition from Balmain MP Kobi Shetty calling for a new primary school and expanded high school capacity.
Will the suburb keep the name Bays West?No. The government confirmed in May 2026 that the new suburb will get a new name and invited public suggestions, though the final decision rests with the government rather than a public vote. Mayor Darcy Byrne has said the community can do something more imaginative than Bays West.

References


  • NSW Government ministerial media releases, Bays West precinct announcement, 3 March 2026, and Bays West Delivery Authority, 25 May 2026
  • NSW Department of Planning, Housing and Infrastructure, Bays West precinct pages and Bays West Stage 1 Rezoning documents, 2021 to 2026
  • Sydney Metro, The Bays Station and Metro West project pages, 2026
  • Inner West Council, media releases on Bays West and the Our Fairer Future plan, 2025 to 2026
  • ABC News, Time Out and Inner West Guide coverage of the Bays West announcement and suburb naming, March to June 2026
  • Kobi Shetty MP, Bays West development petition, 2026
  • Urban Taskforce, submission on Bays West Stage 1 Rezoning, 2022
  • The Urban Developer, coverage of the Lendlease Rozelle Bay proposal and Bays West Delivery Authority, 2026
  • Cox Architecture and Architectus, published perspectives on the Bays West master plan and precinct design

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When it comes to buying a property, many people assume that they can navigate the process on their own. However, purchasing a home or an investment property is often a complex and time-consuming process that requires expert knowledge and guidance. This is where a buyers agent can be incredibly valuable. A buyers agent is a licensed real estate professional who specializes in representing the interests of homebuyers. 

 

In this article, we will explore what a buyer’s agent is and the benefits they offer, as well as when it is appropriate to engage their services. Whether you’re a first-time buyer or a seasoned investor, understanding the role of a buyer’s agent can make all the difference in finding your dream property.

 

What You’ll Learn From This Article

 

  1. What is a buyers agent? 
  2. What’s the difference between a real estate agent and a buyers agent?
  3. How much do buyers agents charge?
  4. Are buyers agents worth it?
  5. How much will it cost me not to use a buyer’s agent?
  6. Do i need a buyers agent in today’s market?
  7. How to choose a buyers agent?
  8. What questions should i ask a buyer’s agent before hiring them?
  9. Can you claim buyer’s agent fees on tax?
  10. Can a property seller contact the buyer agent directly?
  11. Do i have to sign a buyer agent agreement?
  12. Can you have multiple buyers agents?

 

What is a buyers agent?

A buyer’s agent is a fully licensed property agent who works on behalf of a homebuyer or property investor in a real estate transaction. The primary responsibility of a buyer’s agent is to help their client find and purchase a home that meets their specific needs and budget.

 

Buyer’s agents work exclusively with buyers and are therefore focused on helping buyers navigate the complex and sometimes overwhelming process of purchasing a home. They typically have extensive knowledge of a local real estate market and relationships with a network of selling agents in that area.  

 

Buyer agents offer purchasers transparency and clarity around price and market value by researching comparable sales transactions and will drive the due diligence and research process to mitigate the risk of a purchased property causing problems or stress to its new owner in the future. 

 

The way a property is marketed, negotiated, and sold depends on many factors including demand for that property type, the expectations of the vendor, and the particular style of the sales agent. Every transaction is unique and a buyers agent’s experience navigating the many variations of the sales process and the legal and financial requirements involved can undoubtedly give a purchaser an advantage.

 

Another of the key benefits of working with a buyer’s agent is that they can provide objective advice and representation throughout the home buying process which may otherwise become an emotional decision. 

 

Because they work solely on behalf of the buyer, they can help their clients make informed decisions without being influenced by any other parties involved in the transaction. Additionally, many buyer’s agents will deploy methods and resources that can help buyers find and evaluate the right property more efficiently than they might be able to on their own. This includes accessing properties not listed for sale by traditional means (off-market or silent listings). 

 

What’s the difference between a real estate agent and a buyers agent?

Buying and selling real estate can be complicated. That’s where buyers agents and real estate agents come in. A real estate agent is a professional who sells properties. Who does a real estate agent represent? The seller. Real estate agents are paid through commission from either the seller or the vendor. A buyer’s agent, exclusively represents the buyer. They act in the buyer’s best interest and help them through the process of securing the property they want.

 

How much do buyers agents charge?

Many buyer’s agents charge for service like a real estate sales agent ie, a percentage commission. This can make sense if you’re selling a property as the sales agent is incentivised to achieve a higher sales price. Paying more commission to your buyers agent the more you pay for your property can make less sense for buyers In hotter market years such as during 2020- 2021, Unicorn Buyers Agents offered fixed fees, to protect our clients.

 

In neutral or cooler years we offer a percentage-based fee capped at a pre-agreed rate. This way our buyers may benefit from a lower-than-expected commission whilst also having the peace of mind of knowing the maximum they’ll pay. 

For maximum flexibility and transparency, we offer clients the choice to lock in a fixed fee or to hire us on a percentage-based fee capped at a pre-agreed amount.

 

Are buyers agents worth it?

In Australia until recently the use of a professional buyers agent to undertake one’s search and property purchase was uncommon.

 

Sydney house hunters have long been resigned to the stresses of endless weekend inspections and annoying agent phone calls, not to mention having to negotiate with seasoned professionals trained in the art of extracting the highest possible price for their client- the seller. 

 

In the last few years however Australians are increasingly following the trend of their US counterparts to engage a buyers agent to find, negotiate and secure residential owner-occupied and investment property. Why?

 

 The competition for the best property in the most desirable suburbs has intensified, with a significant percentage invisible to the average house hunter. Property prices have spiked- and so has the cost of making a mistake. And we have increasingly become time-poor professionals who realise the value in deploying another professional to do what they do best.

 

Hiring a buyers agent does make sense but what can you expect for your money, and how will you assess the value of your buyers agent’s services?

 

A good buyer’s agent in Sydney will understand your brief in detail, then tailor their services and fees to your exact needs. This may be as simple as attending an auction to bid on your behalf, or appraising a property you have found, or conducting the entire search campaign all the way from day one to contract settlement.

 

  • ‘Bid at auction’ gets you a hired gun as your proxy on the big day. They will bid, deploying one of many strategies they have available, which they believe is best on the day to secure the property for you for the lowest price possible whilst taking into consideration other bidders, and the auctioneers style.
  • An appraisal and negotiate service will see a buyers agent provide you with a professional opinion on the market value and likely selling price of a property you have found, based on recent comparable sales, market momentum, and level of interest in that particular property. The agent will then deploy their negotiation expertise and relationships to negotiate a purchase by private treaty.
  • A complete search really should be just that. The best buyers agents will go beyond public listings to use real estate agent outreach, professional research tools, community networking , door knocking and letterbox drops to source and shortlist potential properties. 

Dozens of physical inspections will follow, accompanied by detailed research to validate the properties have no issues and can be secured within your budget. They will have a team of professionals including building inspector, engineer, solicitor, builder, handyman and property manager- to do all the heavy lifting, and will coordinate them all on your behalf. They’ll deal with selling agents, so you don’t have to. And they’ll package up a shortlist of desirable options to make your decisions. easier.

 

 A top buyers agent will show you the property that ticks your boxes, and sometimes that may be unconventional- but a buyers agent will also show you how an easy low-cost renovation can leave you with the property you dreamed of.

 

 An expert buyers agent will be your voice of reason- guiding you to avoid psychological pitfalls like analysis paralysis, FOMO, buyers remorse, and more.

 

 Finally, a good buyers agent will ensure you pay the right price, the lowest price possible given market conditions. 

 

How much will it cost me not to use a buyer’s agent?

I talk to buyers every day and a comment I often hear is “I’d love to use a buyers agent to find my property but I really can’t afford it because I need to put every dollar toward my purchase”.

 

I put one to three on-market and off-market property matches in front of my clients every week. These properties are within budget, they have been physically inspected and researched to make sure they’re problem free. 

 

I know how the sales agent will run the campaign and by deal time I’ll know the minimum price that needs to be paid to secure the property. This saves my clients thousands of dollars of search time  and many thousands more by not overpaying. I’ll also buy a better house on a better street which means tens, or hundreds of thousands of dollars more in your pocket. 

 

How? Let’s assume you manage to buy without overpaying and you’ve chosen a good suburb, street, and property type that grows in value at say 4% a year for the next decade.

 

 Now let’s assume I could buy you a slightly better property that grows in value at a slightly better 5% for the next decade. That 1% extra on a $2m property means my purchase will be worth $200k more than yours in ten years time. Not using a good buyers agent will cost you money.

 

Do i need a buyers agent in today’s market?

In a seller’s market with FOMO running high it seems easier to understand the value proposition for a buyers agent.

But great buyer agent work is just as critical in a cooler market. Here’s a few reasons why.

  1. Selling agents get much better at returning your calls in a tough market but they still have one thing top of mind – squeezing the highest possible price out of you. That’s their job. 
  2. We have the relationships with agents which helps us find opportunities in the form of off-market /silent listings by anxious and distressed owners. We also help bring things to market. Potential sellers are more likely to list when a buyers agent walks through the home during an appraisal. 
  3. We assess up to the minute market value. Sydney property prices are volatile. Price action varies suburb to suburb, street to street. Last nights’ sale resets todays suburb benchmark. On a $2M home purchase overpaying by 3% is a $60,000 mistake and buying at a 5% discount to market is a $100,000 win.
  4. Cooling markets are a minefield of second grade properties and unrealistic vendors. We shortlist, inspect and present only the best, most viable options saving you time money and stress. 

How to choose a buyers agent?

Hiring a buyer’s agent is a significant investment. Understanding how to prepare for the buying process and how to choose the right agent for your search will save you in every respect. Avoid the following mistakes and you’re well on the way to a profitable, and enjoyable buyer’s agent experience.

 

Mistake #1. Hiring an agent before your finance is approved.

Serious property hunting without the funds available is unproductive. You cant buy if you haven’t got the money! The first step of buyer preparation is to have your finance in place- preferably a fully assessed loan rather than just an approval in principle.

 

It’s certainly advisable to research your property market, write your brief, and get your buying team in place whilst arranging finance. However, the right time to put your buyer’s agent to work officially is when your finance is approved.

 

Mistake #2. Choosing a buyer’s agent without a buying team if you don’t have one of your own

A successful buying assault on a sought-after home or investment requires a crack team of experts; In addition to your buyer’s agent you’ll need a top broker and solicitor, and if the property is a renovation project, an architect, private certifier, a builder, or tradespeople, an engineer a  quantity surveyor as well. This group comprises your personal army, your buying team.

 

If you don’t have a team at hand make it a high priority to select a buyers agent who can bring one to the table. Hiring this agent means you’ll inherit their panel of experts who have worked together in the past. You’ll enjoy the advantage of ‘synergy’ when an experienced team works together with your buyer’s agent for a great result -all without you having to lift a finger.

 

Mistake #3 Not choosing a buyer’s agent who is completely independent and working for you

A buyer’s agent must be  100% working in your best interest.

 

This means they should not accept any type of incentive or remuneration that would affect their ability to give you independent advice.  A clear contravention of this principle would be a buyer’s agent accepting an incentive from a builder or developer for an introduction that leads to a sale. 

 

Standard agency agreements in all states generally make provision for an agent to disclose referral fees and commissions so you can understand whether there is a financial incentive involved with any of your buyers agents associations.

 

Mistake #4 Not choosing the buyer’s agent service that corresponds to your needs

Good buyers agents generally have three or four core offerings ranging from “Done For You” to appraisal, negotiation, and auction attendance. Choosing the appropriate service will require you to be realistic about your own property skillset and the time you can allocate to your house hunting.

 

 If you have the network, resources, and experience to access suitable properties then an ‘appraise and negotiate’ or ‘bid at auction’ service may really be all you need.


Be aware that although you think you can do the job using just these services, you can’t buy what you can’t see and this approach may cost you more time and money in the long run. 

 

Mistake #5 Not choosing a buyer’s agent who specializes in your desired area

An agent that works (and lives and plays) in the suburbs you are searching within is tuned into the important details that can affect a successful purchase. A formal appraisal or valuation is no comparison to the local knowledge of a seasoned area specialist. Bad neighbours, upcoming poor development, problematic executive committees..a local specialist will be aware and steer you clear of troublesome issues that are not apparent to an outsider.

 

Mistake #6 Not paying the right price for the service you’re getting

Buyer’s agents’ pricing can vary widely, and with good reason. Any good agent will tailor the scope of works to your circumstance and most will agree on a fixed price that reflects the work involved. It is worthwhile to understand what that work entails.

 

 A detailed, particular brief for a property in a tightly held suburb should command a premium and what you’ll be paying for is the buyer’s agent’s network of local selling agents, business people, and community, as well as their less conventional methods of sourcing property.

 

More abundantly available property in a less salubrious suburb will see you paying a buyer more for their time conducting inspections and putting together the deal, or their analytical skills if it is an investment property.

 

Paying an entry-level agent an entry-level fee for a challenging brief will not give you an expert outcome.

 

Be as wary of ‘cheap’ fees as exorbitant fees. Take a moment to consider the difficulty of the task at hand and the time and expertise required.

 

Mistake #7 Not assessing the methods your buyer’s agent will use to find your ideal property

Good buyer’s agents will apply multiple resources to source property and it merits asking how your buyer’s agent operates. Key activities you should listen for include personal outreach to a selling agent network, extensive use of research tools such as RPData, and personal outreach to potential sellers, amongst others. Opportunities arise from contact with people and the best agents spend all day talking and researching.

 

Mistake #8 Not choosing an agent with auction experience if that’s the likely method of sale for your property

If the common method of sale for your future home or investment is via an auction then your buyer’s agent should have extensive bidding experience.

 

Auctions are volatile environments where the odds are stacked against the seller. There is plenty of room for error leading up to, and on the day and you will need an agent that, is calm, knows all the rules, and has multiple battle-tested bidding strategies. A well-chosen agent will often know the auctioneer and their calling style which can help.

 

It’s not considered rude to ask your prospective buyer’s agent about their auction experience, and their preferred bidding strategies.

 

Mistake #9 Not screening your agent for negotiating power

Buyer’s agents are negotiators. They are the conduit between you and all the other players in a high-stakes situation. They’ll likely even mediate between you and your spouse when the pressure is on at deal time! To screen for a good negotiator you’ll need to trust your instincts rather than ask questions. Your prospective hire should leave you with the sense that things are going to go your way. Chances are they’ll be waving that magic wand over the other parties too which makes a good deal more likely.

 

Mistake #10 Not having a well-defined brief for your agent

The more thoroughly you detail and communicate your wants and needs, the better your outcome. A good brief goes way beyond just the property attributes. If the property is to be an investment share your overall long-term goals, how the purchase will fit into your portfolio, and when and how it will be divested.

 

If it’s your family home share what you do for work sports and hobbies, what your evenings and weekends look, like where your kids spend their time. Property choice is driven by lifestyle and understanding this is key for your agent to find that perfect property match.

 

Mistake #11 Not confirming your buyer’s agent will be working exclusively on your brief

A buyer’s agent cannot work in your best interest if they have signed on other clients looking for the same type of home in the same suburb and a similar price range.

 

You need to ask the question- will your brief, price range and instruction have exclusivity in your agents’ portfolio, until they have found your property? It’s not a rude question to ask a prospective buyers agent what other types of clients they will concurrently be working on and what assurances they can give you there will be no conflict of interest.

 

It’s easy for buyer’s agencies large and small to blur the line by having multiple clients with similar briefs. In a tight market with short supply who gets first dibs on something matching multiple briefs?

 

Mistake #12 Choosing a larger agency and being assigned a junior or an associate.

As with many professional services sectors you run into the possibility of being pitched to by a senior expert only to have your brief delegated to a junior once you are on board.

 

 This can be a frustrating experience. If you are choosing a larger organisation always confirm that the agent you want to be looking after you actually will personally be responsible for your search.

 

Mistake #13 Not reference checking your Buyers Agent

Just as you would when you hire an employee- dont be afraid to ask your buyers agent for one or two names of past clients who would be happy to comment on how they worked. Confidentiality issues aside a good buyers agent should be able to agree to this. 

 

So there it is in a nutshell. Using a buyer’s agent will be a profitable and enjoyable experience so long as you can avoid the above mistakes.

 

What questions should i ask a buyer’s agent before hiring them?

 

When you’re hiring a buyer’s agent, it’s important to ask a few questions to ensure that they’re the right fit for you. Here are some questions you may want to consider:

 

  1. What experience do you have as a buyer’s agent?
  2. How do you plan to help me find the right property?
  3. How familiar are you with the local real estate market?
  4. Can you provide references from previous clients?
  5. How will you communicate with me throughout the buying process?
  6. How do you handle negotiations and bidding wars?
  7. Do you have experience working with first-time homebuyers?
  8. How do you get paid for your services?
  9. How many clients do you currently have?
  10. Do you work full-time as a buyer’s agent or do you also handle listings?

Asking these questions will help you get a better sense of the agent’s experience, expertise, and approach to working with clients, which will help you make an informed decision when hiring a buyer’s agent

 

Can you claim buyers agent fees on tax?

If you are using a buyer’s agent to purchase an investment property, for example, your buyers agent fees may be capitalised into the purchase and be deductible on sale. Even if you are using a buyer’s agent to purchase a personal residence, it’s worthwhile hanging on to the invoice. Check with your accountant and tax agent to see what portion of fees may be expensed and how. 

 

Can a property seller contact the buyer agent directly?

Yes, a property seller can contact the buyer’s agent directly. This does in fact happen. Here at Unicorn Buyers Agents we are contacted daily by sellers interested to avoid sales agents commissions by seeing if we may have a buyer for their property.

A property seller who already has their home listed with a sales agent is much less likely to contact the buyers agent directly as they trust their nominated agent to facilitate the transaction. 

 

A property seller who is selling privately will contact the buyer agent directly and we have conducted a number of purchases directly with the seller.

 

On occasion, a buyers agent may contact a seller directly even if they have a sales agent- but always with the permission of the sales agent. It may be to clarify some detail directly, to give a client peace of mind. 

 

Do i have to sign a buyer agent agreement?

Yes, you do have to sign a buyer agent agreement. A buyers agent operating in NSW is required to be either a class one or class two real estate agent and must operate under legislation set down in the Property, Stock and Business Agents Act and Regulation. The legislation stipulates that an agency agreement must be in place between an agent and a principal, outlining the terms on which the work will be conducted.

 

Can you have multiple buyers agents?

Whilst you could theoretically have multiple buyers agents working for you, it would be both unlikely and undesirable for you to enter into this arrangement. Most buyers agents will require you to enter into an exclusive agency agreement which recognizes they alone are working for you and their fee is liable to be paid even in the instance another buyers agent finds a property.

 

Here at Unicorn Buyers Agents we work with clients confident to trust us to find and purchase their home and as such only enter into exclusive agency agreements. We do not co-opt with other agents. 

 

So saying, we do occasionally collaborate with buyers agent colleagues outside of our organisation to assist us with a challenging brief. In this instance, we negotiate remuneration directly from our commission and no further fee is payable by our clients.